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http://in.omg.yahoo.com/news/rs-100-crore-mahabharat-launches-on-sept-16-100751026.html
Star India is launching the Mahabharat on its flagship channel Star Plus on September 16 more than two decades after national broadcaster Doordarshan ran the epic series.
The new Mahabharat is being touted as the country's most- expensive TV series " Star has invested Rs 100 crore on the project and spent another Rs 20 crore on marketing the show.
The cast: Pooja Sharma, a Delhi girl, will play Draupadi in her television debut, while Saurabh Jain will be seen as Krishna. Rohit Bharadwaj will play Yudhisthir, Shaheer Sheikh will be Arjun, Aham Sharma will be seen in the role of Karn, and Puneet Issar who played Duryodhan in in earlier Mahabharat on Doordarshan will be seen as Parshuram this time around. Arpit Ranka, also making his TV debut, will enact Duryodhan, while Praneet Bhatt will play Shakuni. Arav Chowdhary will be seen as Bheeshma, Ratan Rajput has got the role of Amba, Sameer Dharmadhikari will play King Shantanu. (Agencies)
A Bollywood filmmaker spending Rs 100 crore on a movie is no longer unusual. A Bollywood film earning Rs 100 crore has become even more common. It's now the turn of television broadcasters to come up with Rs 100- crore shows.
Star India is launching the Mahabharat on its flagship channel Star Plus on September 16 more than two decades after national broadcaster Doordarshan ran the epic series.
The mega-serial has been produced by Siddharth Kumar Tewary's Swastik Production. The show will be telecast Monday to Friday in the 8.30 pm and will be a half-hour show consisting of a 128 episodes.The new Mahabharat is being touted as the country's most- expensive TV series " Star has invested Rs 100 crore on the project and spent another Rs 20 crore on marketing the show.
Nikhil Madhok, Senior Vice President for Marketing at Star India, says the channel is targeting the youth with Mahabharat. The channel has made huge investments to create visual effects that would excite the younger audience, he says. "The characters have been given an edgy look so that today's youth relate to them," he adds. "We have tried to bring out different facets of human behaviour which one could relate to even in today's days and times."The cast: Pooja Sharma, a Delhi girl, will play Draupadi in her television debut, while Saurabh Jain will be seen as Krishna. Rohit Bharadwaj will play Yudhisthir, Shaheer Sheikh will be Arjun, Aham Sharma will be seen in the role of Karn, and Puneet Issar who played Duryodhan in in earlier Mahabharat on Doordarshan will be seen as Parshuram this time around. Arpit Ranka, also making his TV debut, will enact Duryodhan, while Praneet Bhatt will play Shakuni. Arav Chowdhary will be seen as Bheeshma, Ratan Rajput has got the role of Amba, Sameer Dharmadhikari will play King Shantanu. (Agencies)
For more on the new Mahabharat, go to OMG!'s special TV page.
TV actress Shamin Mannan, who became popular as Bhoomi in "Sanskaar - Dharohar Apno Ki", seems to have enough of "saas-bahu" drama and says that she was very keen to play Draupadi in the new "Mahabharat" series.Shamin quit "Sanskaar" recently and was replaced by Marathi actress Kadambari Kadam.
"I have already done saas-bahu type serial, now I want to do a completely romantic story, a young love story or any strong social drama where I get to deliver. Like political drama," Shamin said here in an interview.
"If something like that comes, I will definitely do," added the actress who has given screen test for two shows and is trying to get into films as well.
Meanwhile, Shamin is amazed at the grandeur of Draupadi's character in the epic show "Mahabharat", set to go on-air Sep 16 on Star Plus.
She said that she wanted to play Draupadi and added: "I have seen posters of Mahabharat' and I really wish if I could play Draupadi. It's a very powerful character and Mahabharat' is an epic story. I would have been lucky to be a part of it."
In "Mahabharat", Delhi-based girl Pooja Sharma will be seen as Draupadi, whose look and costumes in the show have been designed by Oscar winning costume designer Bhanu Athaiya.
"They have beautifully styled the character (of Draupadi). I really wish if I could do that, but at that time I was doing Sanskaar', so could not make it to that," said Shamin.
Shamin had featured in shows like "Banoo Main Teri Dulhann" and "Maat Pitaah Ke Charnon Mein Swarg".
STAR PLUS is all geared to launch its most ambitious show, and the biggest show on Indian television, Mahabharat' in grand style. The show which will go on air from September 16th and air Mon- Fri at 8.30 PM has already created a storm with its visually stunning promos and marketing innovations. Taking the idea forward of getting viewers close to the epic, STAR PLUS is bringing to town a first of its kind - Mahabharat Museum that will bring alive the Mahabharat era. In Indore, the Mahabharat Museum will be set up in C21 Mall at A.B. Road for two days i.e. Saturday 14th September & Sunday 15th September. The museum will let you have a close look at some of the key elements from the show. The museum will display various weapons, jewelry and fineries which have been used by characters in the show like Gandhari's neckpiece, Arjun' bow and arrow, Hastinapur's mukut, Krishna's Bansuri and Sudarshan Chakra etc. Apart from that, there will also be a massive LED screen which will play "The Making of Mahabharat" giving you a sneak preview of the show!
take you to the beautiful Hastinapur palace, Vrindavan, Kunti Bhoj and many such amazing locations. A few lucky women will also get a chance to adorn the jewelry from the show as part of the contest running at the museum.
College students can also get an additional opportunity to dress up like the characters from Mahabharat through virtual wardrobe. The colleges that will display such wardrobes in town are Gujrati College and Devi Ahilya Vishvavidyalaya.
The show that has already brought together creative minds ranging from Bhanu Athaiya, Ajay-Atul, Ram Shetty, Devdutt Pattanaik and Omung Kumar, has already achieved a magnanimous stature. Combined with unique marketing strategies and never seen before visual effects, the show is all set to create history on Indian television.
So make your weekend a memorable one by visiting the unique Mahabharat Museum in your city!
With B.R. Chopra's 'Mahabharat' being the reference point, the new 'Mahabharat' will be far more technically superior, says costume designer Nidhi Yasha and added that the makers have left no stone unturned to make the show "perfect".
"Right now, we are technically more superior in every field than what we were when the old 'Mahabharat' came. I am not in a position to comment on the older 'Mahabharat' as I was very young then. But we have exploited every possible aspect in every field in terms of quality," said Yasha.
Mythological shows often have heavy costumes and there are techniques to make these garments more wearable, she said.
"There are techniques to distribute the weight so that it is not concentrated on one side...we have to have several trials and workshops, where the actors practice in their costumes," added the designer who has also designed for TV shows like 'Shobha Somnath Ki' and 'Devon Ke Dev. Mahadev'.
Scheduled to begin from September 16 on Star Plus, the show features Sameer Dharmadhikari as Shantanu, Sayantani Ghosh as Satyavati, Aarav Chaudhary as Bheeshma, Arpit Ranka as Duryodhan, Puneet Issar as Parshuram, Praneet Bhatt as Shakuni, Saurabh Raj Jain as Krishna, Ratan Rajput as Amba and Pooja Sharma as Draupadi.
Yasha said that most of the actors in the show are very professional and hardly complain.
"Most of the artists are so professional, they don't have any complains. They are used to it," she said.
The designer also feels privileged to have worked with Oscar-winning costume designer Bhanu Athaiya who has been roped in as a consulting faculty for the look of the show.
"I am very lucky to be able to get her guidance on the project. Her insights have been precious," she said.
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Mahabharat comes alive in Indore!
This weekend ensure you visit C21 Mall with your family!
Indore, September 13, 2013: STAR PLUS is all geared to launch its most ambitious show, and the biggest show on Indian television, Mahabharat' in grand style. The show which will go on air from September 16th and air Mon- Fri at 8.30 PM has already created a storm with its visually stunning promos and marketing innovations. Taking the idea forward of getting viewers close to the epic, STAR PLUS is bringing to town a first of its kind - Mahabharat Museum that will bring alive the Mahabharat era. In Indore, the Mahabharat Museum will be set up in C21 Mall at A.B. Road for two days
Through these lines, Mahabharata defines itself succinctly. If epic was not already a word, it would have to be invented to describe this 100,000 stanzas long collection of Sanskrit verses compiled by Krishna Dwaiyapana Vyas around 3000 years ago. Mahabharata, among other things, has been called a tradition: It's all encompassing. All the stories that could have taken place or that would take place in the world are found in these verses. Fairy tales and myths embellish beautifully the otherwise "very human" battle of Kurukshetra , that lives eternally in every Indian's consciousness. Mahabharat has everything: There are jokes but there is also tragedy. There are lessons of codes of conduct, but there are also lessons of heartless politics and treachery. It's a story vibrating with pulsating colors: There's the green of envy and there's the red of revenge. There's the blue of ambition and the yellow of balance. It has the ability of coloring your life , irrespective of the era you live in.
The central story has a riveting plot and a compelling dramatic structure. The characters are complex with layers that give them an astounding amount of depth . The line between the good and the bad has been blurred on so many occasions that you begin to question if there is , in fact, such a line.
Turning the longest epic of the world with such complexities, into a TV show is a daring feat. Decades ago, B.R Chopra did with miraculous success: His Mahabharat set a benchmark that has not been crossed till date. Whether it was the echoing voice of "Samay" at the beginning of every episode or, the slanted smile of Nitish Bhardwaj as Krishna, everything from that epic show, left an eternal mark on viewers across India.
Starting Monday, StarPlus is coming up with the new age Mahabharata, produced at a scale like never before and touted to be the one of most extravagant mythological project on Indian TV. Several promos have been released and an intensive amount of promotion is being done to create a hype, that is bound to give this show a grand opening.
The promos have succeeded in creating quite an anticipation in viewers of all ages. The show, indeed, seems to be a visual treat. Eye-catching sets and sophisticated special effects lend the entire spectrum an ethereal quality and create a setting befitting of a saga as bewitching as Mahabharata.But getting the feel right is winning only half the battle. It remains to be seen whether the cast and the scripting, which seldom has anything to do with budgeting, however huge it may seem, are able to match up to the grandiose that has been created.
The Production House definitely seems to have gotten it right with the casting of Krishna. Saurabh Raj Jain, with his glinting eyes and the mysterious trademark smile, certainly seems to fit right into the image of Krishna in a common man's head. On top of it, his experience of playing Vishnu and Krishna, in other successful productions prior to this, makes him a promising prospect
The promo featuring Draupadi is spectacular in presentation and content. The Red strikes out and the dialogues deliver the punch they are supposed to. However it remains to be seen, if the new actress, Pooja Sharma, is able to lend her image gradually to the character of the sultry Draupadi, who is probably one of the strongest woman character ever conceived in any literature. Whether Pooja's eyes will be able to reflect the fire that burnt and ended a whole Yuga, is something all Mahabharat enthusiasts will be eager to see.
Shakuni seems pretty convincing in his "betrayed cum revengeful" act- his voice reminds me of the legendary Gufi Pental in Chopra's Mahabharat. His performance as the cunning "Mamashree" who plotted against the Pandavas and stood out as one of the principal instigators of the Mahabharata battle, will be crucial to the series.
That brings us to Arjuna, a character which defines the entire epic on many levels. He is what we call, a reader's peephole into the saga. That character in a story, which is closest to a viewer/reader, because he is their representation in many ways.
Shaheer Sheikh, the actor who will play Arjun, is a known face on Indian TV. Having gained quite some popularity playing the male lead in the popular series Navya, his biggest challenge will be to shed this "personality" and merge into Arjun's . As of now, among viewers, there is an amount of skepticism regarding the possibility of him justifying and defining the iconic Arjun. But there's no apprehension a brilliant performance cannot dispel , so here's wishing him all the luck.
Everything in life can draw direct context from Mahabharat. It is , in the truest sense of the word, a timeless saga. What makes this simple battle between Dharma and Adharma contemporary, is the number of personal agendas the individuals pursue. The numerous personal conflicts, ethical dilemmas, subplots, and plot twists lend Mahabharat a richness unparalleled the world over, and Star Plus has done a good job of highlighting these points through the various promos and segments. Here's wishing the entire team a grand success. Anticipation is high and it with a great amount of enthusiasm that we look forward to an interesting journey with the new age Sutradhar, the ever contemporary, sweetheart among Gods, Vasudev Krishna.
