It is trying to change that. "Its our constant effort to offer viewers a wide variety of content. I think the perception started changing since'Madhubala'. We now want to pick the best of every emotion and present shows that cater to every viewer. With 'Meri Aashiqui Tum Se
Hi', while we want to attract more audiences, we also want to expand our bouquet of offerings,"says Prashant Bhatt, weekday programming head, Colors.
'Meri Aashiqui Tum Se Hi' is the fourth love-story based show by Colors, the others being -
'Madhubala', 'Beintehaan' and Rangrasiya'. According to Bhatt, though the main genre of these shows is the same, the narrative style of all the shows is different as every show has its own DNA.
ps:Prashant Bhatt praised madhubala at the launch of meri aashiqi tumse hi 😆
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