Originally posted by: vkk2429
I think they do not want to go to the higher TRP bracket. They are fine with a steady TRP of 2.2 - 2.3.
It is understandable because most of the other shows with the higher bracket, I think, has an ensemble cast or fit into a particular genre.
Where as MB is trying to break that and not being type casted. It does not have a big ensemble, does not fit into a particular genre, banks completely on the leads and the others in the show look like puppets who are mostly in the sidelines or mercilessly discarded.
So with such a tall order, they do not want to have high TRP's, which will just make the viewers have unreasonable expectations, IMO.
The viewers can show distaste or not like a track but cannot expect the makers to change the story or track for the viewers. In that way, I completely understand what GH or ST say.
Kritika, the MEIEJ lead cast pay has had a payhike some months back to stick with the series for longer. And the series is already high-budget.
If TRP does not become much higher than the current one, the series will be making a loss on regular basis.
Channel can want a series to close down. That's the only result out of highly paid actors in a high-budget series and that series not raking in great TRP.
And majority-audience viewers showing disinterest for a track via not-great TRP ensures that either the track changes superficially or wholly, or sponsors start reconsidering the monetary worth they should pay for ad-slots during that programme.
Sponsors invest in the ad-slots on the offchance that some of crores of viewers will be so interested in the next scene that they'll keep checking in between ads to know when ads get over.
If even some of the people checking in between ads watch some of those ads, and just some of them then buy the products advertised, it's a huge enough population reached that the ad-slots become a worthwhile investment.
If not enough people find the programme so interesting that they won't even miss one scene, then the ad-slots are less worthwhile, and the sponsors investment is not so good.
The channels have twice tried to bluff that they can do without sponsors paying for ad-slots. It didn't work either time.
Sponsors have other means of promoting their products.
Channels have no other means of recouping their financial costs on such massive basis.
That was why the channels had to backtrack from insisting that they would not be ruled by TRP, to now keeping a facade of acknowledging only TVT while accepting sponsors open stance that their negotiations and opinions about programmes ad-slots worth will be based on TRP.
So the larger the viewership of a programme, the more monetarily worthwhile the sponsors consider that programme's ad-slots.
A small-budget show with relatively less expensive actors can afford mediocre TRP.
A show that has big budget and/or expensive actors can afford nothing less than great TRP. That is why tracks get changed to get better TRP, and if nothing works, then either budget and cast are messed around with to reduce the series expense, or the series is closed.
Edited by leelaa9 - 11 years ago
