Originally posted by: river123
TRP Charts: The good news is, TRPs did not go down. 😃The bad news is, they only went upmarginally - a 2% increase (TVTs went to 4,230 from 4,157 the week prior.) TRPs remained at 2.1. MB's position is #15, same as the week before.<font face="Geneva, Arial, Helvetica, sans-serif">Most of the top 15 shows showed an increase in TRPs over the prior week. MB's increase was the smallest increase. The week before, we thought that part of the decrease over the week prior could be due to festival season, cyclone etc. Many of us felt that TRPs would probably improve a little, given that the episodes last week were pretty decent. Sadly however, looking at the TRPs, seems like the previous decrease was really all about the content of the show itself - it is simply unable to win back lost viewers, nor bring in new ones. Seems like some serious soul-searching by CVs is called for. That's all I can say (dejectedly.)😆</font><font face="Geneva, Arial, Helvetica, sans-serif">Weekly TRP trends are below (note: data converted from TVTs to TRPs so that we could have consistent comparison points. This is a rough inexact conversion and may not match to the second decimal place with other estimates due to minor differences in conversion methodology) </font><font face="Geneva, Arial, Helvetica, sans-serif"></font><font face="Geneva, Arial, Helvetica, sans-serif" size="1">Note: Data converted from TVTs to TRPs from week 31 onwards. Does not take into consideration impact of adding new markets at various points. Size of these markets, viewing patterns, demographics, level of digitization etc. of those markets would impact TRPs. Also, hard to judge IPL's exact impact.</font><font face="Geneva, Arial, Helvetica, sans-serif">The two charts below show: 1) Top 15 shows TRPs and 2) TRP increase/drop for those shows, compared to the week prior. The blue bars on the second chart are the ones that did better, the red are the ones that did worse, and the no bars are the ones that were the same.</font><font face="Geneva, Arial, Helvetica, sans-serif"><img src="http://imageshack.us/a/img405/4607/2nmc.png" alt="" />
</font><font face="Geneva, Arial, Helvetica, sans-serif">Note: this is a rough analysis. Please feel free to point out any holes.</font><font face="Geneva, Arial, Helvetica, sans-serif">Data Source: http://scrutinybykhimaanshu.blogspot.com/2013/10/tvttrp-gvtgrp-ratings-from-13th-october.html</font>
Thanks a ton
I really appreciate your effort
And I agree to everything u say
Cvs need to do something
And fast