Thanks ClosetRomantic, Zoya and Charu for the TRP news including the daily breakdown. And thank you everyone else, from page 102 -105 for input on potential reasons for the TRP drop.
TRPs:
So as wedding festivities started wrapping up, MB TRPs went down from 2.9 to 2.5. The show is at #8 position vs. #4 the week prior. However, the relative position was not a big drop - there were two #3s, and two #4's last week - and there was only a marginal difference between the #2 and #7 shows. So this week, the difference between the shows just got a little more pronounced.
See chart below for MB weekly trends:
Note: does not take into consideration impact of adding new markets at various points. Size of these markets, viewing patterns, demographics, and level of digitization etc. of those markets would impact TRPs. Also, hard to judge IPL's exact impact.
While the wedding has had the desired positive impact on TRPs the week prior (when TRPS were 2.9), that impact wasn't sustained beyond Monday, the day of the full 7 pheras wedding.
The overall TRPs for the week demonstrate the effect of the viewership of the combined track. As the new track plays out over the next few weeks, we'll be able to judge what the new "steady state" for TRPs for the show is.
And then a comparison to other top 10 shows. Most of the top shows' TRPs increased compared to the week. MB dropped significantly compared to the previous week. It is now at #8, and shares the position with Sapne Suhane and Veera.
The two charts below show: 1) Top 10 shows TRPs (MB is yellow) and 2) TRP increase/drop for those shows, compared to the week prior. The blue bars on the second chart are the ones that did better, the red are the ones that did worse, and the no bars are the ones that were the same.
PS: all my usual caveats apply - this is a rough analysis etc. etc. Feel free to weigh in and point out the holes (I freely admit there's probably some!)
Edited by river123 - 12 years ago