We all are very much aware of the fact that thrillers in Bollywood are rarely a HIT.
And for a TV actor to sign such a movie is a big risk.
No doubt about Rajeev's acting capabilities but majority audience cannot digest such movies and they are declared a flop unfortunately.
A recently example being 'Naqaab'. The movie was directed by the biggest directors of Bollywood - abbas-mustan. It had the already established heroes of Bollywood but failed at the box office.
All this is my POV.
Anyways wish him all the best. Maybe he changes the trend 😉