What really went wrong between the TV tycoon and home medium's reigning queen? Speculation has been rife ever since Smriti started her own production company to produce software for Sony Entertainment, a company in direct competition with Ekta's home ground. Ekta is cool about the parting. "I've absolutely no issues with Smriti. She wanted to tie up with the Birlas and we happily allowed her that freedom. I decided to opt out from Smriti's show Thodisi Zameen Thodasa Aasman. Once one of our actors becomes a producer, it becomes difficult to remain partners in production. I don't want my personal association with Smriti to be hampered. But she continues to be part of our Kyunkii Saas Bhi Kabhi Bahu Thi."
Ekta is generously busy bartering her actors' dates with Smriti. "They'll just share their dates between us," she said. "We've just re-worked our relationship."