MIB Proposes Overhaul In BARC Ratings

https://www.instagram.com/p/DQWS-upjzRx/

Well done. They should incorporate online viewership.

Yep. I mentioned this earlier, Smriti returning to TV is not random. We will see changes in policies related to TV industry and seems like this is the beginning.

Content consumption patterns have changed since Kyunki last aired and ended in the previous season and even then the ratings system was never transparent and confusing. Now with online platforms, the old system has become obsolete and can’t be considered reliable anymore.

One agency shouldn’t decide these things especially when we don’t even know who runs it, their employees or even the model they use to gather their data and calculate these ratings. We don’t even know the size of their data or its source. There should be more information about the agency and its working model for us to know about the reliability and authenticity of their reports on these ratings itself.