*SP* tops ratings with 13.6TVR

well this article is not related to kumkum ,ITS ABOUT STAR PARIVAR AWRADS ,AS SUMIT-KUMKUM r a part of this parivar so this topic indirectly relates to them!

'Star Parivaar' tops ratings with 13.6 TVR

By SONALI KRISHNA
Indiantelevision.com Team

(10 June 2005 7:00 pm)

MUMBAI: Star Plus' ode to its telly stars - the Star Parivaar
Awards - has hit ratings gold, landing itself the first position on
the TAM ratings charts, beating back even perennial numero uno
Kyunkii Saas Bhi Kabhi Bahu Thi (KSBKBT) into second position.

The show, which aired on 4 June, garnered a TVR of 13.6 in the Hindi
speaking markets (HSM) C&S 4+ TG, according to TAM data over a total
duration of 244 minutes.

KSBKBT is in the second slot with 13.46 TVR followed by Kahaani Ghar
Ghar Ki (KGGK) in the fifth slot at 12.35 TVR.

To put things in perspective, if one flashes back to 2004, Star
Parivaar, clocked 14 TVR and was in the 24th position.

Star Plus creative director Shailja Kejriwal points out, "The
Star 'Parivaar' has grown bigger and has seen a flurry of new faces
joining the family. So, all in all it is a nice mix of old and new.
The ratings are astounding, and this gives us the encouragement to
make it even bigger next year."

While in the Parivaar's debut year in 2002 the capacity of the event
was 500, 2003 the awards doubled its capacity. This year the
capacity was further upped to 3000.

Kejriwal adds, "No other event in the country has got this kind of
numbers, and we have now managed it for three years in a row.
Considering today's fragmented landscape, Parivaar's delivery is
commendable."

So, what was really the differentiating factor this time round?

Kejriwal states that this year, the scale of the event was much more
grand. Also, the event this time incorporated action driven acts and
stunts which had not been done earlier. Production costs were also
upped by 20 per cent which translated into upgradation of costumes,
sets, acts...

The marketing blitz pretty much followed the same template as last
year, although the degree was heightened.

'Har Parivaar; Star Parivaar' which is the base line of the awards
was played up with the entire campaign woven across all media. The
channel used the 'Jodi Special' as the the driver category to
promote the property's interactivity with on ground activities in
Delhi and Mumbai. 5.8 million votes came through on ground events
and activities by the channel using the push strategy engaging the
client in malls and market places.

A special categories card was also designed and was sent to all
publications as a PR exercise.

When queried about the place of promos Star India senior vice
president marketing and communications Ajay Vidysagar states, "We
activated transition bumpers as well as break bumpers for three
weeks prior to the airing of the event. This time the frequency was
a lot higher and better placed."

Star Plus also hosted a series of Parivaar specials over the
weekends and built it into one capsule before the screening of the
actual event.

The break-up being:

1) Nomination Special Ep 1
2) Nomination Special EP 2
3) Jodi Special
4) Magic Moments
5) Red Carpet

This was followed by the main event. So, the build up to the actual
event was very strong. Looking at other Star property deliveries,
the Hindi feature film Main Hoon Na clocked 10.76 TVR, while the
Diwali special which showcased TV stars celebrating the festivities
of the season called Dhoom Machaley clocked 10.3 TVR. The 11th Star
Screen Award brought in 7.3 TVR and the latest Rang Barse, Holi
special with the whole TV fraternity clocked 11.3 TVR, according to
TAM data in the HSM C&S 4+ TG.

Star's aim is not only to tap the available TVRs but also get in new
viewership. As a prelude to KBC 2, both Star Parivaar and the coming
IIFA Awards 2005 are positioned as the initial eye-drawers for the
weekend.

In terms of sheer revenues,"Parivaar's performance only spells more
monies for the channel. The title sponsor being Dabur (Vatika
Shampoo) and associates being Faber, Gelusil, Titan Goldsteel,
Simba, Phillips, Versa, Everyuth and Godrej Pentacool, Star has in a
way managed to prepare its ground for its coming weekend
properties," says a media analyst.

As they say, it's getting better all the time!

well in my opinion ,i think the promos& the jodi special episode play a big role in raising the tvrs of spa function!😊