Sony shows - Why the TRPs are low - Page 2

Great points Aarti ji, really sony people should make a point to improve there ratings.

Just want to add one more point...when a show is about to start, they bombard with Promos, why these are missing later?

Originally posted by: deepa17

Great analysis Aarti.. very meangingful as we are requesting a second season of show whose trp's have always been low and now even the channel as a whole is slipping.

Your analysis is bang on - they are losing out on account of various reasons - no "full week" in my mind is the biggest. i do hope we get a second season but at better time slot and for 5 days.

Originally posted by: alkaparmart

great analysis aardhan.And yes kp ji and cv ko is par dhyaan dena chahiye tha

Originally posted by: waves

Good post Aarti. Very valid points indeed.👏👏

Sony has not been able to capture the masses as SP or Colors have because they have dared to be different but you are right they also need to be street-smart and promote their shows and also have a gripping storyline. Their tendency to meander is definitely an issue.

Yes! Hoping for KTLK 2 with a strong story and tapping the potential of these talented actors😃

Will miss your analysis and smart replies. Let's continue posting 🤗

Fab analysis Aarti.Yes Sony needs to plan its strategy well.I think Sony's daily soaps are from mon-fri( ktlk was till thurs),weekends are mainly for their shows like CC,KBC,Indian idol etc coz they have much higher trp's compared to the daily soaps(BALH was an exception)... even CP was doing much better than the shows.These shows mainly bring GRP's for Sony not the daily soaps!
Moreover,lack of celebrations & promotions is a big issue with Sony!

Hi! Aarti, Cool analysis & pov on trps... The trps for Sony's DAILY SHOWS are like BO collections of farhan & zoya Akthar, anurag basu, abhishek kapoor & anurag kashyap movies.. Their performance & returns are 85% frm Multiplexes.. Whereas, Sony's WEEKEND shows are concerned their performances are big due to their overall appeal, comedy, action, suspense, masala etc.. Keeping this apart, Sony clearly lacks on back up tracks, baggage of tracks for such daily soaps which requires viewers to keep engage more.. Promotions ke baare mein jitna kam bola jaaye utna accha hain.. Celebrations of festivals are must & they got to be grand in style & settings sadly our ktlk ws tengha in it.. Rest shows were decent..

Great post.. n great attempt..!

Originally posted by: Armu4eva

Great post.. n great attempt..!

Agree with ur observations ...

Like others here i agree that one of th reasons.. people lose interest in sonys shows once the novelty factor wears off is .. a lack of celebrations ... in KTLK for instance.. hardly were any festivals celebrated.. initially ...n by the time they were... the interest level for the show had started to dwindle..

Again ... Sonys show always give a upper middle class buzz .. n that doesnt get easy acceptance from the audience .. as majorly semi rural crowd contribute to building the popularity initially ..!

If u see the whole observation about sonys lack of reach can be true too ..as its weekend shows trps have fallen from 4+ to 2+ off late... n BALH has been struggling too .. being the one show with max acceptance in Sony .. !

Also Sony should really add more days to shows.. as a long weekend without any repeats makes people less eager to tune in on Monday... reduces the attachment..!! These days.. colors even star plus are planning for 6 days a week show...!!

Another thing is a severe lack of promotion .. there are no fan meets.. there no contests.. there is no online activity by the channel to market their product... while Star plus n Colors n even Zee now have started to aggressively use FB n Twitter..!! [I for one won a Madhubala contest n got goodies]

Live Chats... Colors have live chats.. with stars .. SP has greet n meet at home by stars.. but Sony has nothing of this sort..!

One more big issue is Sonys lack of taking feedback from audience and implementing any suggestions given..! There is no way in which fan feedback get considered ... nor do Sony seem to do any survey in this regard... from Viewers with TAM meters..!

Also lack of patience the .. writer/ creative team seems to be a very freaked out unit..who dun wanna take risks with tracks n then see the returns..! They plan a track. .n if it doesnt work in a two week window wrap it up..!! That adds to more confusion to the plot..!

agree di. But di, there is feedback option in Sony site, doesnt that work kya?