Article----SRK--Om-nipotent!

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Ashiana

@maneet.n.shanak

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Posted: 18 years ago

Om-nipotent!

< content=07/18/2007 name=date>

Om Shanti Om has created a record by being sold in the Mumbai circuit for a whopping Rs 11 crore. Now it had better be a hit, or else…

Back to Section Stories Posted On Wednesday, July 18, 2007


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Kunal M Shah

Rakesh Upadhyay (l) and Shah Rukh Khan

Shah Rukh Khan's Om Shanti Om (OSO) has just become the highest paid for film in the Mumbai circuit. Although the entire rights of the film are with Eros, Baba Films have pitched in for the rights for Mumbai circuit in exchange for a whopping Rs 11 crore. The record was earlier held by Jaan-E-Mann, which was sold in the Mumbai circuit for Rs 8.5 crore.

With a production and distribution house as prolific as Baba Films pitching in for the rights for Mumbai circuit, Om Shanti Om becomes the biggest film in terms of the money offered by distributors. Om Shanti Om has managed to sell for around Rs 75 crore overseas as well. Kishore Lulla's Eros International, listed on AIM - junior LSE, has bagged the worldwide rights for the Khan flick for Rs 72-75 crore.

When asked about the deal in early July, Sunil Lulla of Eros had said in an interview, "I will be in a position to talk to you about the deal only next week." But insiders say the deal has been signed, sealed and is waiting to be delivered.

A still from Om Shanti Om

Coming back to the home front, an industry insider says, "If this deal works out, OSO will become the biggest film ever, especially considering that the film has already had a whopping deal for overseas. Distributors are offering huge amounts. Baba Films have offered an amount which no one can refuse."

Rakesh Upadhyay, executive director of Baba Films says, "Yes, we are in talks with Shah Rukh Khan but I can't reveal our financial deal yet. We are definitely interested in the film. The film is releasing during the Diwali period when we can get a clear run due to vacations. Farah Khan had earlier had a huge commercial success with Main Hoon Na. This film also has the same combination (Farah and Shah Rukh Khan). We are confident of the film's success at the box-office."

Not that we can be so sure, given the fate of the earlier record holder, Jaan-E-Mann.

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mariam

@srklicious

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Posted: 18 years ago

woow cant wait for the movie 😛 , i wish shahrukh and all OSO team all the best and hope that OSO will be the biggest hit for shahrukh's home producation. 👏