The so-called failure of KZK2 happened when EK tried to put her leg in 2 boats which where going in opposite directions. We have enough proofs from EK and the actors themselves which hints that EK had no plan to run the show for years like it's predecessor. So, in her effort to compress a 6.5yr story into 2-3yrs, she decided to compromise on the story and instead decided to rely on the fame of the iconics and actors. She wasn't confident in herself and her team's capabilities to give a good story. So, decided to play ping-pong game with the audience by mocking divine power and captioning it as 'Boy vs Man' charm. Result is, EK never got her peace & happiness back w.r.to the show, after that. And today the whole fandom is happy with the news of KZK2 going offair. Probably the first experience in EK's entire ITV journey.