KZK and Rural Viewers - Page 11

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Sunn_shine thumbnail
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Posted: 5 years ago

Originally posted by: bashful_moon

Copying an excerpt of a 2017 article

"......According to BI-2016 survey, whichwas undertaken to ascertain the TV universe and viewing habits in India,the number of TV homes in the country has gone up by 19 per cent to 183 millionfrom 154 million. While the urban-rural split of TV homes was 50:50 earlier,rural India has 17 per cent more TV homes now. Urban India currently has 84million TV households, while TV-owning homes in rural India stand at 99million......"

I wanted to add to this.. but I don't have the figures in front of me.. those arw also interesting facts like above.. I will add later on. But thanks for this on viewership number which is huge in rural but they are larger area wise? I think so maked sense.. I'll come back to this.

https://www.business-standard.com/article/economy-policy/rural-india-has-17-more-homes-with-tvs-than-cities-117030300023_1.html

If we look at BARC India's impression for week 48, we can see that KZK 2 was in the 18th rank with 2785 impressions, out of Top 20 Rural GEC Programs. Here

https://www.iwmbuzz.com/television/news/barc-india-ratings-week-48-2019-yeh-jaadu-hai-jinn-ka-takes-top-slot/2019/12/05

Iwmbuzz doesm't have top 20 data for all the weeks. Majority is just for top 5..which is so disappointing.. but whatever is available since the show started, in that KZK only made twice or thrice in Top 20 Rural that to with low impressions sometime less than half as compared to Urban. So show is watched there but they aren't the one resulting much to it fluctuation...mostly constant.. real trp winners are in whoever is surveyed under Urban pockets..

So even if this week and probably even before last week, KZK was not in top 20 position, lets say it was among top 50 program watched in the Rural GEClist, yet even if 1 percent of that 99 milli2on rural tv viewing population watch KZK, it still accounts for around 1 million rural GEC viewers. So how can we be sure that whatever @bookworm had said in her post in a different thread which became the precedent for this thread, is not true? Agreed that not everyone would watch KZK with reasons as resonated by @bookworm, but even whatever we think are guesses and conjectures. Unless we have data that breaks down the reasons for which viewers watch (or doesn't) a particular Show as well as the proportions of each of those reasons, the other person's reasons are as good or as bad as mine....

So true we will never know the reason why anyone watches a show.. so it keeps it open to interpretations.. we may choose to blv that people watch it less in rural because they have different choices and preferences available data says.. on the other we can also say that people watch it coz they resonate.

Edited by Sunn_shine - 5 years ago
Sunn_shine thumbnail
5th Anniversary Thumbnail Rocker Thumbnail Engager Level 1 Thumbnail
Posted: 5 years ago

Originally posted by: cassiop

Some really interesting fact based conversation going on here in this thread.. that's a new for me.. I should go and read all and come back if I can add something .. kudos Sunshine for a thread like this..👍🏼

Hey cassii🤗

Go glad you found it interesting

Sunn_shine thumbnail
5th Anniversary Thumbnail Rocker Thumbnail Engager Level 1 Thumbnail
Posted: 5 years ago

Originally posted by: bashful_moon

Not only KZK 2 Charu, even Bhagyas and Rishtas deserve that discussion as these Shows have been consistently ranking among top 20 Shows in the rural GEC chart. However, when it comes to regessive repression, helpless and overtly sacrificing female leads, urbane-but-dumb-alpha-male, make-up-laden-forever-conniving-vamp, forever-sullen-MIL and props of other side characters, I don't see much difference between KZK 2 and the ones I have mentioned, except for better execution and desirable fluidity of the other Shows.

Thanks for bringing up these shows moon.. their re-runs won more impressions in Rural market then current runs. Also these shows (except KZK) did make it to top 5 in rural as well a few times.. and went down to below 15s.. so they are pretty okay to reject content it seems or prefer other content over super dramatic and at times illogical shows like mentioned above.. whoever is working in this field must have so much info on lifestyle behaviours.

Sunn_shine thumbnail
5th Anniversary Thumbnail Rocker Thumbnail Engager Level 1 Thumbnail
Posted: 5 years ago

Originally posted by: Aisling

Wow! This forum never fail to amaze me!

So, a particular member's post is specifically quoted to make a particular thread dedicated to it. Mocking and directly attacking a member's views is getting celebrated here! 👏

The spare time and efforts of the TM to collect all that data would have been appreciated, if this thread would have been made without having the direct mocking touch into it. To put down a particular fandom, people are resorting to these things.... Amaaahzing!

Sorry I missed this post.. I so very much agree this forum is amazing with so much diversity. I agree with everything but the bold.. because those are thoughts and interpretations of my post not mine...

Yes I did have spare time to do stuff but I do not have intention to mock.. but you are entitled to your interpretations and I thank you for your views though they are not on the topic.. still thank you!

cassiop thumbnail
9th Anniversary Thumbnail Voyager Thumbnail
Posted: 5 years ago

Originally posted by: Sunn_shine

Hey cassii🤗

Go glad you found it interesting

🤗

Edited by cassiop - 5 years ago

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