If entertainment is Queen of the ICE age, Ekta Kapoor is the princess. Not all fairy tales have an easy start…there is a struggle after which the hard work pays off. That is Ekta Kapoor's life. Despite a family that was into films, the thought of facing the camera never interested her. The concept of being behind the camera however intrigued her. When she would tell people about her ideas and what she aspired to do, she would watch the interest in their eyes dwindle. That did not deter her, but it certainly made her strive to get back to some serious work and prove her capabilities.
The daughter of Hindi movie star Jeetendra, Ekta is the creative director for the family-run 'Balaji Telefilms'-a TV Production Company that has seen its share of struggles and a meteoric rise in the past years. The seven-year-old company has moved from clocking 8.5 programming hours in January 2000 to 33 hours in January 2001.
Ekta is a confident young woman who knows exactly what she wants. "Of course I am moody and I yell at my staff. If I don't scream, nothing gets done. And I wonder why a big issue is made of my temper when there are ample male producers who do the same thing?" she pertinently questions. while acceding to the accusation that she bullies her staff. and she also knows how to go out on a limb to defend her serials. which are often labelled regressive. "I just make clean soaps." she says. "Is it wrong to present tradition and middle class values? i know of no rule that says I have to have extra marital affairs in my serials! My serials show women in a strong and positive light. who have their values intact but also have a mind of their own.
Kyunki Saas Bhi Kabhi Bahu Thi 2
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