TRP SYSTEM BANNED !!!! due to digitization

'Digitization' is the order of the day
when it comes to television in India!! In
simple words, every house in India
must possess a Set Top Box post the
deadline provided by the Government
of India to be able to view Satellite TV.
Well, as per the deadline, viewers will
be facing a black out of analog signals
in the four major metros Mumbai,
Delhi, Kolkata and Chennai post 31
October 2012, while cities like Pune,
Ahmedabad, Bangalore will face the
black out from 31 March 2013.
So what are the measures taken by
TAM to cope up with digitalization?
Will this affect the Television Rating
Points (TRP)? In accordance to this,
TAM has released an official
confirmation according to which the
weekly TAM ratings will not be
released from the present week (Week
41) till 19 December 2012.
Here is the release sent out by TAM –
"As jointly agreed by the three
industry bodies IBF (Indian
Broadcasting Foundation), ISA and
AAAI, due to impending Digitalization,
TAM viewership data release for all
markets for the week starting from 7
October 2012 (Week 41) till 8
December 2012 (Week 49) has been
deferred for release on 19 December
2012 along with data for 9 December
to 15 December 2012 (Week 50). Thank
you. Hence no ratings for two months."
This means the TV industry will for the
very first time will witness a phase
wherein they will not be waiting for
their weekly mark sheets (TAM
ratings) to get released every
Wednesday. This is surely a joyous and
different scenario, given the cut-
throat competition that GECs
experience every week.
Is this a boon or a bane?

Woohooo! Justice finally! But then they do need a system to rate shows,else how can channels analyze which show is working n which is not...:/.i hope the new system covers the flaws of TRP system!

Originally posted by: lrlpam

Woohooo! Justice finally! But then they do need a system to rate shows,else how can channels analyze which show is working n which is not...:/.i hope the new system covers the flaws of TRP system!

u r right ... Yippee ... And i think that digitization now will make sure that ratings will be calculated from whole country and not only from few houses

Woah! Big change...let's see how the PH and channels will cope with knowing what tracks to bring in. As they drastically change a story due to TRPs. What a relief...justice it is!

Originally posted by: fairy_stardust

Woah! Big change...let's see how the PH and channels will cope with knowing what tracks to bring in. As they drastically change a story due to TRPs. What a relief...justice it is!

right ... Now we will get to see what exactly PH want to convey

dats a great news...🥳...tfs...😃