SJ,
From what I understand it has been like this for a long time. Arshad has always been the first since the Diwali episode with LM chipping in now and then. I dont think we will miss LM, though I agree 100% his facebook page was the landing page for most of the fans. It has such great banter between fans and I totally loved reading them.
They need to have an official "go to" page for this show. Its high time for them to capitalize on the popularity of the show and the fact that it has such international reach. Producers are you listening?!!
savvy - well said!!
I am so surprised that Indian telly world does zip in terms of a coordinated marketing campaign via social media, endorsements, and tv ads to promote their shows.
for a long running soap like IPK, three things are paramount
1. understanding viewer trends to modify the future story
2. keeping the current fan base - stickyness factor
3. attracting the peripheral fans who tune in occasionally, ie. increase the size of the pie.
PH - you need to figure out ways to engage with your viewers. be a trendsetter.
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