After winning or becoming runner-up, some finalists might get a few songs in Bollywood, either as singers or as music composers. Some take off, some don't. Sreeram Chandra, Bhoomi Trivedi, Shivam Pathak, Swaroop Khan, Antara Mitra are a few who have done substantial work in Bollywood. The Season 10 finalists worked with Anu Malik on a promotional song for Sui Dhaaga called "Sab Badhiya Hai" (the chorus and background vocals). A few child artists like Nahid Afrin, Ananya Nanda, and Nityashree get oppurtunities too. Of course, popularity varies for each. For example, bigger names in the industry who have participated in such shows include Armaan Malik, Neha Kakkar, and Monali Thakur.
Some go on to do other TV shows (musical or otherwise). Salman Ali and Ankush Bharadwaj are doing Pro Music League on Zee TV right now. Meiyang Chang is a popular TV host. I've seen him hosting Indian Idol and Pyaar Tune Kya Kiya. Some have acted in movies and TV; some have done reality TV like Big Boss. Some have even dubbed for movies.
Other avenues for these singers are regional music or title songs for TV serials. Ankush Bharadwaj has sung for the title song of "Isharon Isharon Mein" and Antara Mitra has sung a song for YRKKH called "Ek Duje Ke." I know Sreeram Chandra has sung many songs in the Telugu and Tamil film industry. I'm from Gujarat where Bhoomi Trivedi and Parthiv Gohil are HUGE names. They sing for movies AND folk music. I'm sure other ex-participants are popular in their own state's cinema or music.
They also make independent music like singles and covers. Darshan Raval from India's RAW star is very popular for his singles (music videos) along with his songs from Bollywood. Even current Indian Idol participants have and are making their own singles and covers like Sireesha Bhagavatula, Anuskha Banerjee, and Mohd Danish. Most of the participants this season are experienced singers.
Many go on to do live shows. Sayli Kamble has done some with Suresh Wadkar. I went to a Bappi Lehri concert once in USA and the female vocalist had been a finalist or winner of Sa Re Ga Ma Pa. Nachiket Lele's Instagram page shows that he sings in Marathi live shows. Bhoomi Trivedi sings for Garba shows during Navratri festivals in Gujarat. I know a lot about her because of my Gujarati background.
Lastly, their luck can shine if a prominent musician decides to take them under their wing and teach them. I think Ankush Bharadwaj has assisted Amaal Malik on some of his albums before he even came on Indian Idol.
This is what I know from all the singing reality show contestants that I know. Still, a great number of them haven't made it big in music, be it national or regional (according to my knowledge). I think the biggest problem is the over saturation of reality singing shows. This is the 12th season of Indian Idol, which adds up to a lot of participants over the years. Then when you count the many seasons of other shows like Superstar Singer, The Voice, Sa Re Ga Ma Pa, X Factor etc. then that adds up to soooo many singers. How many can the public keep count of? Plus the credibility and standards of these shows are not as high as they used to be. Years ago, there were shows like Meri Awaz Suno and Sa Re Ga Ma which were judged by legends like Kalyanji-Anandji, Pt. Hariprasad Chaurasia, Lata & Usha Mangeshkar, Manna Dey, Jatin-Lalit, Jagjit Singh, Pyarelalji, and others. That's how we got gems like Shreya Ghoshal and Sunidhi Chauhan, and you can see how long they have lasted in the industry.
EDIT: I forgot to mention, even Arijit Singh and Jubin Nautiyal had participated in singing shows (Fame Gurukul and X Factor, respectively). But they didn't get widespread recognition until years later. Who knows, maybe one of the former or present contestants might surprise us years down the line?
Edited by Aditii - 4 years ago