@Deej: Right! Well put!
The thing is that Star One addresses a different demographic as compared to Star Plus.
Their target base is mostly the 18-35 age group while Star Plus targets a more wider demographic and extends it to 55-60 too...
The problem is that some homes have a single television set where maamis/aunts/family audience are glued to family soaps like Yeh Rishta etc.,
Also, the fact that some men folk find it interesting to watch reality TV or some cricket match, makes it tough on the 9:30 PM slot when you have day-night cricket matches etc.,
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