Ruprekha and Arijit r quite promising! others r average! max of them r bellow average!! or may b they were nervous as it was thier 1st performance in tv!!!
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Ruprekha and Arijit r quite promising! others r average! max of them r bellow average!! or may b they were nervous as it was thier 1st performance in tv!!!
I saw the ads for FG on tv. It doesn't seem as glamourous as II, but I suppose cuz it's just new, all the contestants are a bit nervous. BTW, Me_Abhi, I luv ur avatar too!!
Sony, MTV in together '@ Fame Gurukul ' |
Indiantelevision.com Team |
(5 July 2005 5:00 pm) |
MUMBAI: Fame Gurukul @ MTV. Before lawyers out there start licking their chops, a clarification. The music channel has NOT stolen the idea of SET's latest reality show Fame Gurukul. What it has done is stitch together a programming and promotion deal with Sony. Buoyed by the success of its big ticket reality show Indian Idol, Sony is pushing its new offering in the genre in all ways possible. Gurukul is slotted on SET at 8:30 pm Monday to Friday. |
Quizzed on the tie-up, MTV marketing director Vikram Raizada said, "MTV believes in providing platforms for people to exhibit their talents. MTV stands for music and Fame Gurukul is essentially tilted towards music. Therefore, it makes perfect sense to tie up." Fame Gurukul @ MTV launches 11 July on the channel. The show will beam on MTV at 9 pm for 15 minutes from Monday to Wednesday and for half-an-hour on Thursday and Friday. |
Sony's latest reality talent venture, Fame Gurukul is a show in which, after some auditions, 16 participants were chosen. These young people study in an academy for three months where each of the students will learn the nuances of singing and dancing.
Each student is given a random song that he/she has to practice for a week after which the candidates have to render the song at a show.
At this juncture, the jury checks out each candidate and decides which of the students have to leave the academy or the gurukul.
MTV does its own 'Gurukul' spin
Raizada explained that the MTV show is not a repeat of what is shown on Sony, but the music channel's version of the Sony show with a spin to it.
The high point of the show would be an insight into what's going on at Gurukul and the contenders who are eliminated will be shown on the MTV show with their reactions and expectations.
Raizada feels that that it's a good programme because it helps people who have the gift for singing, but do not have the wherewithal to record their music.
"It is ultimately a marketing tie-up and we are looking at having a campaign by the end of the week that will help promote Fame Gurukul on Sony. We are here to build the property," Raizada explained.
The campaign has been designed essentially to attract eye balls on Sony and MTV and will be used on-air as well as for outdoor promotions. At the end of each episode, Sony will promote the MTV show with a scroll that runs 'there is 'more' to be seen on MTV'.
All characters who appear on Fame Gurukul, including presenters of the show, Mandira Bedi and Manav Gohil (chief of the academy), Ila Arun and jury members Javed Akhtar, KK and Shankar Mahadevan would appear also on Fame Gurukul @ MTV. VJ Sophie would add some zing to the show.
Fame Gurukul is the Indian name for a licensed adaptation of the Spanish reality show, Operacion Triunfo. This Spanish show has been sold to networks in countries including Russia, Italy, Britain, Greece, Mexico, Brazil and Portugal where networks are doing their local versions.
"Sophie to bring you the spice from Fame Gurukul on MTV" | ||
MTV's very own Sophiya Choudhary will be hosting Fame Gurukul @ MTV, an outcome of the
The show will go on air from the 11th of July on MTV at 9 pm for 15 minutes from Monday to Wednesday and for half-an-hour on Thursday and Friday. An elated Sophiya, (aka Sophie) spoke to us about her task on the show. "Well, I have a background in music, so obviously I'd be a suitable host. When the people at MTV asked me to do the show I was more than willing," she quips. The show on MTV, she says will be quite different from Sony's version. "We will take audiences on the sets; show them stuff they won't get to witness on Fame Gurukul. For all the spice, gossip and inside stories, tune in!" she adds jubilantly. Sophie seems to be a big fan of Indian Idol and claims she watched the show regularly when it was on air. "When I entered the music industry, I had no opportunity as enormous as this. It's a great platform for supporting, nurturing and promoting talent is all I can say," she goes on. As a child she herself used to be a regular watcher of a reality show which covered the lives of young artists as they learn to dance, sing and entertain back at London. So what's happening with the young and peppy belle besides this new show? "I'm doing a film with David Dhavan called, 'Shaadi No. 1.' The film is slated for a November release! Right now we are shooting continuously." she delightedly informs. The busy lass who has a lot of projects in her kitty also plans to start work on her new album. But all work, gives the MTV VJ no time for love. "Given my work schedules, it's impossible to meet anyone. I'm a die hard romantic but alas… I have no men in my life vying to woo me!" she exclaims. All the men having the hots for Sophie, are you listening? |
Fame Gurukul, on air from July 1, 2005, is a Daily Reality Show about 12 talented singers who give up everything to enter the coveted music academy. The show captures their arduous journey to becoming the nation's biggest singing sensations. Aspirants are known to have done some extraordinary things to get into the academy, determined to do anything to succeed! The cameras follow the contestants' struggles by the hour, recording their progress toward stardom. These exclusive 'behind the scenes' videos can be accessed from the Fame Gurukul pages on http://famegurukul.sify.com.
Speaking on Fame Gurukul's association with SifyMax, Mr. Tarun Katial, Executive Vice President and Business Head, Sony Entertainment Television, said, "Sony Entertainment Television is delighted to partner with Sify for our daily reality drama -- Fame Gurukul. We are sure that Sify's extensive distribution of 2500 iWays cyber cafes across India will especially help us reach viewers and build extreme interactivity into the show. With this first of its kind marketing innovation, viewers can get a sneak peek into all the behind the scenes drama and excitement of Fame Gurukul, exclusively on SifyMax.in."
Commenting on this initiative Mr. Ajay Nambiar, Head Consumer Channels, Sify Ltd, said, "SifyMax.in is India's first broadband portal and the partnership with Sony Entertainment for Fame Gurukul is a first for the entertainment industry. Besides catching up on episodes they've missed, viewers can also interact with their favourite contestants through video messages or a live chat! The magic of broadband comes alive with the SifyMax-Fame Gurukul partnership."
SifyMax.in will provide viewers with unprecedented behind the scenes videos and complete updates on all the contestants at Fame Gurukul. The updates will be hosted thrice a day -- morning, evening and night, enabling viewers to catch up with their favourite contestants at leisure.
Apart from being the official partners for the website and broadband content, a huge range of Fame Gurukul merchandise will be exclusively sold at the Sify Mall on Sify.com.
About Sify Max:
www.SifyMax.in is India's first broadband content portal with an enormous range of music, news & exciting audio and video entertainment content. This includes ten radio channels with 24X7 music across genres like Bollywood hits, Indipop, Pop, and International in Hindi, English and Tamil. Music videos, movie clips with behind the scenes footage, interviews & the latest movies trailers from Hollywood, Bollywood and other Indian films are available to entertain users at the time of their choice. News from trusted & popular channels including BBC World and Aajtak ensure users can catch up with the news when convenient. SifyMax also aggregates the best podcasts on the web! The site is designed to be absolutely delightful for broadband Internet users.
For more information about SifyMax, visit www.sifymax.in.
About Sify:
Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 99 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber cafe chain across 90 cities. The company's network services, data center operations and customer relationship management are accredited ISO 9001:2000.
For more information visit the corporate site www.sifycorp.com.
Forward Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.