A man who truly loves his wife would never pull such a dirty act on his wife as to beat her up. He wouldn't even dream of doing such a cheap thing like that.
Tau Ji may think that by doing all this for Urmi, Samrat will earn her love and respect but has he given a thought towards Samrat? Why does Samrat suddenly want to prove his so-called love to Urmi? This is just another one of those things he wants to prove. His ego can't take that his wife has no love for him so now he's going try and earn it. HOWEVER, I think when his job is over (IF Urmi would fall in love with him, which I don't think so) and he would have proved to Tau Ji that Urmi loves him I think Samrat would be back to his ruddy ways. This I think is just another challenge to Samrat which he thinks he'll win.
Do share your views on this matter as I would like to know what you guys think...and it would help me look at the situation from your POV:)