Finally got to listen from Sukesh Motwani- article

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Posted: 14 years ago
#1

Zee TV Brings Back Its Popular Fiction Show – Choti Bahu

The show that was an undisputed leader in its timeslot, will premiere on 15th February at 7.30 pm slot.

BestMediaInfo Bureau | Delhi | February 2, 2011

Love never ends. It is the infinite, eternal, transformative power of the universe. Going by the efficacy of this very thought and increasing demand from the audiences to bring their favourite couple Dev & Radhika back on TV screens, Zee TV will soon premiere an all new series of Choti Bahu – the show that was an undisputed leader in its timeslot.

This year, Zee TV will once again touch the hearts of its millions of viewers with the pure, unadulterated and divine love of Dev and Radhika. This endearing and fresh story of Choti Bahu will have a new plot and many more actors, Dev – Radhika aka Avinash Sachdev and Rubina Dilaik will once again warm your hearts as the divine couple intensely in love.

The show will be set in Rawal, the place where the spiritual love between Radha and Krishna actually blossomed according to Indian mythology. The divine love story of Dev and Radhika will start when they are kids. Unlike the protagonists of the first season, Dev and Radhika will not be silent spectators and will now be projected as more outspoken and pro-active people. The story of the new version of Choti Bahu will begin in Rawal and later move to Mathura. Made by India's foremost content producer, DJ's Creative Unit, the show highlights love, relationships, friendship and even spirituality in modern India.

Sukesh Motwani, Fiction Head, Zee TV, said, "We were overwhelmed by the response that we received from viewers for Choti Bahu. Since the time the show ended, we have been flooded with calls, SMS's and mails from viewers all over the world to revive the magic of Dev and Radhika. The Radha – Krishna amour is a love legend of all times. Classical love legends from Hindu mythology and folklore of India are passionate in content, and never fail to appeal to the romantic in us. These fables stretch our imagination, engage our emotions and entertain us. It's endearing to see that Dev and Radhika as characters have become so enormously popular and that their love is synonymous with Radha –Krishna. Also, the idea of exploring spiritual relationships, divinity, the existence of soulmates was so very amazing and alluring, that we developed a fresh plot but decided to retain Dev and Radhika's magic which had caught the audiences fancy. We hope this story too will touch hearts!"

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chymanju7 thumbnail
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Posted: 14 years ago
#2
Thanks for sharing the article
radhika5 thumbnail
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Posted: 14 years ago
#3

Originally posted by: -Madhu-

Zee TV Brings Back Its Popular Fiction Show ' Choti Bahu

The show that was an undisputed leader in its timeslot, will premiere on 15th February at 7.30 pm slot.

BestMediaInfo Bureau | Delhi | February 2, 2011

Love never ends. It is the infinite, eternal, transformative power of the universe. Going by the efficacy of this very thought and increasing demand from the audiences to bring their favourite couple Dev & Radhika back on TV screens, 😊Zee TV will soon premiere an all new series of Choti Bahu ' the show that was an undisputed leader in its timeslot.

This year, Zee TV will once again touch the hearts of its millions of viewers with the pure, unadulterated and divine love of Dev and Radhika. This endearing and fresh story of Choti Bahu 😊will have a new plot and many more actors, Dev ' Radhika aka Avinash Sachdev and Rubina Dilaik will once again warm your hearts as the divine couple intensely in love.

The show will be set in Rawal, the place where the spiritual love between Radha and Krishna actually blossomed according to Indian mythology. The divine love story of Dev and Radhika will start when they are kids. Unlike the protagonists of the first season, Dev and Radhika will not be silent spectators and will now be projected as more outspoken and pro-active people.😊 The story of the new version of Choti Bahu will begin in Rawal and later move to Mathura. Made by India's foremost content producer, DJ's Creative Unit, the show highlights love, relationships, friendship and even spirituality in modern India.

Sukesh Motwani, Fiction Head, Zee TV, said, "We were overwhelmed by the response that we received from viewers for Choti Bahu. Since the time the show ended, we have been flooded with calls, SMS's and mails from viewers all over the world to revive the magic of Dev and Radhika. The Radha ' Krishna amour is a love legend of all times. Classical love legends from Hindu mythology and folklore of India are passionate in content, and never fail to appeal to the romantic in us. These fables stretch our imagination, engage our emotions and entertain us. It's endearing to see that Dev and Radhika as characters have become so enormously popular and that their love is synonymous with Radha 'Krishna. Also, the idea of exploring spiritual relationships, divinity, the existence of soulmates was so very amazing and alluring, that we developed a fresh plot but decided to retain Dev and Radhika's magic which had caught the audiences fancy. We hope this story too will touch hearts!"



So we get to hear from the big boss...

  • The story will be pure and unadulterated...so there is no place for red nightdress, 😉
  • It will be divine love between Dev and Radhika highlighting love, friendship, and spirituality in modern India..so no vodoo magic, no tantriks, no ritualistic behavior, no burning of houses or bride😊
  • Dev and Radhika will be projected as more outspoken and proactive people----will be refreshing to see
  • It is endearing to see that Dev and Radhika have become enormously popular---this is only and only because of Avinash and Rubina who were absolutely fantastic in portraying their respective characters. They are the true stars of the show and Zee needs to still give them the credit they deserve
  • " We were overwhelmed by the response we received from the viewers of CB, since the show ended"--I hope Zee finally realizes that viewers are important and we can and will make a difference. The so called TRP's system is flawed and it does not reflect the viewership for any show on the worldwide basis. Way to go CBians👏
Dev and Radhika are the heart of CB and Avinash and Rubina are the soul of Dev and Radhika.
Zee still needs to acknowledge the role these two talented actors played in making CB a grand success.

Zee needs to going forward, support and promote the show and the lead..Now, I want Zee to follow through on what they state.....
Edited by radhika5 - 14 years ago
PutijaChalhov thumbnail
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Posted: 14 years ago
#4
Thanks Madhu So finally from the horses mouth😉😃 Hope they show a beautiful story without interfering with the tracks diluting and dumbing the characters and get a good set of writers and not keep changing them. Maybe I am asking too much😛
radha_bilahari thumbnail
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Posted: 14 years ago
#5
Thanks Madhu for sharing the much awaited speech from Sukesh Motwani.
For me Zee did its survey and found out the popularity of CB and hence decided to bring its second season. This was because of the famous US and WI tour of Avinash and Rubina because of which the strategic ZEE realised the fan-following of the duo not only in India but world-wide. So my first thanks to the sponsors for inviting the two of them to visit US and WI and projecting their fan-base. My second thanks to a lot of forum-members who went to see their programme and constantly keeping us updated either through pictures or video and letting us know the success of this tour for them. Zee, had to just visit this forum and they had tailor made answers to their sagging TRP problems and the constant slipping to a lower rank in the fiield of GECS.
Now with the re-launch of CB2 are they acknowledging the talent of Avinash and Rubina or are they trying to pat their backs thinking that the popularity of CB was a content based unique concept of theirs. As a true fan of CB, I must say it definitely started as a different kind of show which lost its path in the middle and became unbearable towards the end because of the illogical tracks chosen to give the show a supposedly logical end.
I am still not in the frame of mind to forgive ZEE so easily and let them off the hook. I would like them to make amends to the situation by correcting all the blunders committed by them especially towards CB and their leads and the other unit members.
I hope it is alesson well-learnt for them.
fatssrilanka thumbnail
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Posted: 14 years ago
#6
Yes,I agree with u,Radha.I hope Zee has learnt a lesson the hard way & gv credit to d show as well as the actors they truly deserve.Atlast ,the Zee head started talking!I tought he never possessed a tongue.Because everytime the viewers asked him anything he was refusing to comment.Anyway,I'm happy that at last he accepted that CB & AVINA are very popular.It would hv been better had he accepted that his so called strategic planning was wrong & viewers & fans were right all along.
shinyclassic thumbnail
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Posted: 14 years ago
#7
thanks for sharing the article,,absolutely correct CB was the undisputed leader and will remain too,,,it was the show who broke the myth of prime time shows being leader always,,
misti73 thumbnail
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Posted: 14 years ago
#8
Thanks for the article

These fables stretch our imagination, engage our emotions and entertain us.

Motwani and zee..please do not stretch your imagination because that is very harmful for viewers mental health....also don't engage our emotions that the audience becomes the main backer and supporter for research regarding mental health problems and headache tablets.....and also do not entertain us so much that we are again forced to refuse any entertainment from your highly esteemed socially conscious and progressive channel.

By the way is this big speech from Motwani a round about way of acknowledging that they were wrong and that the leads are the main reason for the shows popularity and why it had to be brought back. Although I do accept that in the beginning it was the content that attracted me but that soon got taken over by Avinash and Rubinas brilliant on screen chemisry and the chemistry between majority of the cast members. That's because due to juvenile screenplay and shoddy attempts in writing the main content disappeared and what was left behind was a hotch potch cut and paste job done on a merry go round. Isn't it high time that the fiction head and the channel along with the PH give credit where it is due and accept their mistake? Since you all are still hesitating from admiting your mistake does that mean that something called ego is stopping you? Poor things.

And no I am in no mood to forgive and forget so quickly. I have said before they have to do lot more than just going blah blah blah.
Edited by misti73 - 14 years ago
Daisy15 thumbnail
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Posted: 14 years ago
#9
this was the article i was waiting for bt theres few statements i m missng... glad to knw that finally this gentleman acceptd Radev and CB popularity bt there is no mention of 'We made mistake by pullng this show offair evn whn it was doing well'... Galti ki hai kabul karne mein kya harz hai... may be its too much to expect frm them... Avina deserve best... jst praising n taking credit for success isnt enough...how much the channel supports them this time is somethng we r waitng to see..
Edited by -Madhu- - 14 years ago
Devika. thumbnail
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Posted: 14 years ago
#10
Thanks Madhu for sharing the article..
i love the snap so much.... so cute... both look stunningly perfect....
devika

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