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FROTHY FUNDAS, REALITY BITES

BT figures out what makes Indians so addicted to frothy soap sagas and melodramatic reality shows

It's official: India's media and entertainment sector is expected to be worth Rs 83,740 crore by 2010 according to a recent report which also pegs the compound annual growth rate of the television industry to be a healthy 24 per cent!
In 21st century, where India is tuned into Tulsi's woes and 'real' drama on reality television with equal fervour, television is no longer a poor second to its glam sibling, films. In fact if ad gurus are to be believed, surrogate advertising on television (now called the Sixth Estate) is expected to rise to Rs 250 crore by 2008, and convergence of television with films and mobile phones seems like a money-spinning formula too. Topline filmmakers clamour to promote films on small screen's reality shows and even soaps, because of the vast reach of television into Indian boudoirs.
Bollywood's best and brightest light up the small screen like never before, shedding inhibitions about going 'small'. TV soaps have soaring budgets (Rs 2-5 lakh is spent on an interior scene and top TV stars can fetch anything between Rs 25-30 lakh per month). In the world of 16 mm dreams, pushed by Conditional Access System (CAS), and growing competition for viewers and advertisers, television channels are splurging on serials like never before. The moolah is used to make irresistible offers to top film stars or on grand sets and spectacular SFX.
Funny man Cyrus Sahukar admits "Television is an integral part of a large section of people's lives. It has a very strong influence and people should be careful about what they watch."
Producer Ravi Chopra, describes television as, "the unwanted guest who comes right into your house. TV takes centrestage in the lives of many and it is a medium you just can't do without."
In fact Bollywood's dream merchants seem to have realised the impact of television of late. A sprinkling of stars from the cinematic galaxy routinely descend to pep up reality shows or even do cameos in tear-jerking soaps. Television is no longer taboo for B-Town's big guys. Actor Delnaazz Paul says, "Earlier when TV actors moved to films, you could call it graduation. Now things have changed. Today, film actors need TV to promote their films."
But Gursheel Walia, creative head of a television channel, does not feel that television has actually changed people's lives. She says, "Television is a medium of entertainment. People are neither picking up great lessons from what they watch on TV nor are we making any inspiring shows like Udaan. People relate to television today, but don't get inspired by it."
For TV stars of course, the small screen is a way of life. Like actor Rakshanda Khan, who says, "Sometimes people get so influenced by television that there is hardly a demarcating line between reality and fiction."
And for those who want more variety in their daily dose of infotainment, the remote control is just a flick away! CHITRA UNNITHAN VOX POPULI BT asks some celebs what the idiot box means to them...












http://epaper.timesofindia.com/

http://epaper.hindustantimes.com/

Originally posted by: queenkumar

is she sick or sumthing? she looks sooo tired and like sick.iqbal looks rly tired too. i dun rly like the pic.

Nahin, not sick, but the pic was taken very late at night right after Iqbal's shoot, so Im sure he must have been tired. 😃 😃 😃

true he does look tired.. the shooting schedule must be really hectic and tiring man!!! sneha looks lovely but yes the pic looks like it was taken rather late into the evening, thanks

it's been 32 episodes already??? 👏 👏 👏 keep rocking CHA!!! 😳 thanks for the article di.. 😃

thanks qk for the article 😆 😆