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Posted: 18 years ago
E-Stop: Shah rukh's new role!

http://www.ibnlive.com/videos/46396/...ee-nicole.html
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Posted: 18 years ago
Intesting Info in CDI

http://www.rediff.com/movies/chakde07.html
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Posted: 18 years ago
Chak De! India gets high on cinema activation

By Ruhail Amin
7 August 2007, 05:04 PM


MUMBAI: The cinema activation space is gaining more momentum and prominence with film producers. Now, Adlabs in association with P9 Integrated is planning high scale multiplex promotion for the soon to be released film Chak De! India.

P9 Cinema Activation deputy general manager Abhijeet Thakar says, "The cinema space is seen as the most effective medium to reach out to people. The concept is becoming more popular by the day. So, in order to increase interactivity with the audiences, we are building goal posts across multiplexes in seven cities and 10 locations to promote Chak De! India, a film themed around sports."

The concept of cinema activation is still in its initial stages in India. The possibilities that the cinema space offers are varied and innovative. P9 Cinema Activation consultant Tristam Ferrao adds, "In the west the cinema activation involves 3D advertisements and tailor made cinema ads. Though we have clients in India too who are waking up to the possibilities of cinematic ads, but it's still a budding concept in here."

In the coming time, cinema activation is slated to become the most sought after space for promotional and marketing activities. Research suggests that multiplexes provide more exposure to brands than television commercials (TVCs) as people love to spend time in multiplexes than watching ads on TV.
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Posted: 18 years ago
Chak day

By: Upala KBR
August 8, 2007


We can win the Olympic gold again!

Upala KBR in conversation with Shah Rukh Khan

Will Chak De revive the dying game of hockey in India?

I don't have misconceptions about changing the fate of anything, but yes, it's a film we wanted to make.

We sell ideas and hopes and Chak De is a dream. If somewhere through Chak De we can inspire people to win the Olympic gold in hockey again, it will fulfill a dream. We have won eight Olympic medals earlier and we can do it again.

Is your character based on the life of Indian hockey player Mir Ranjan Negi?

No, it's a generic one. Chak De is about the problems people face even in other fields and how your failure can completely change your life. You feel degraded till one victory effects a turning point. Many sportsmen will identify with my character.

'I've grown up watching Zafar Iqbal'

Why did you choose to do a film on hockey and not popular sports like cricket or football?

The director, Shimit Amin, Ashu (Ashish Singh, executive producer), Adi (producer Aditya Chopra) felt Chak De brings together two overlooked aspects — the status of women and freedom in choosing what they want to do — and wanted to combine them with sports.

Most sports are neglected in India and it would be nice to make a point with hockey.

I used to play hockey when I was younger and have grown up watching hockey players Aslam Sher Khan, Zafar Iqbal, Akbar Husain Khan so I know the sport very well.

Do you feel hockey as a national game has lost its popularity?

Hockey has not lost its popularity. Once a country doesn't do well in a particular sport it tends to get sidelined.

Technology has changed, hockey sticks have changed and so have rules. We haven't been able to catch up with rest of the world when the changes have been taking place. The media could take a cue from cricket and make hockey regain its former glory by giving it proper coverage.

Did you learn how to play hockey before filming?

I picked up a few tidbits here and there. The rules have changed since I last played hockey — the stick is different, legs need to be stronger and reflexes sharper.

I had to keep myself abreast of the rules. I needed to play only one match and by the time we shot, I can safely say that though I hadn't practiced too much, I wasn't too bad.

What's your favorite game — hockey, cricket or football?

I have played all the three games — in cricket I was the wicketkeeper, but the game I play best is hockey, so yes it's my favorite sport — a game I hold close to my heart.

'I hope the film does very well'

India hockey coach Joaquim Carvalho hopes SRK-starrer will give a leg up to the game

The Indian men's hockey team eagerly await Chak De. "Everyone's talking about this Hindi movie based on Indian women's hockey and our boys are no exception. They are very eager to see what it's all about," India coach Joaquim Carvalho told MiD DAY yesterday from Bangalore. That's where the team is preparing ahead of the Asia Cup to be held in Chennai from September 1–7.

Carvalho hopes the movie does well, and has a rather selfish justification for his expectation. "I sincerely hope Chak de does very well as this is the first time a film is being made on our national game. And if it does well, it may just give a boost to the dwindling image of hockey in the country," he added.

There are a lot of similarities between reel and real life here, notes Carvalho. "Shah Rukh is the national coach, so am I… he's working to achieve big things with a young team, me too. He's from Bandra and so am I. The only difference is that in the movie the team manages to achieve great heights in world hockey," he says Something, I hope our team is able to do in future too," he says.

And for this Carvalho is more than willing to let his lads in for some 'inspirational' entertainment. "I'm open to giving the boys a day off to go and watch Chak de over the weekend. I only hope it has an inspirational effect on our future prospects."

At a time when the Indian government has demoted hockey to the 'general' category from the 'priority' one — thanks to a 11th place finish at the 12-nation World Cup, followed by a fifth-place finish at the Asian Games last year — Carvalho and his new crop have succeeded in coming up with a couple of face-saving performances abroad.

The new-look Team India finished with bronze medals at the 16th Sultan Azlan Shah tournament in Malaysia as well as the Champions Challenge event in Belgium earlier this year. And now Carvalho wishes to continue the good work with a little help from SRK.

http://www.mid-day.com/news/city/2007/august/162040.htm
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Posted: 18 years ago
'Audiences are going to get their money's worth'

Born in Uganda, filmmaker Shimit Amin has dabbled in all forms of the craft, from sound to editing. His first film for Ram Gopal Varma productions, Ab Tak Chhappan, won him raves across India.

Now, he moves to a genre far from the gritty cop drama that fuelled his debut. Chak De! India stars Shah Rukh Khan and several unfamiliar faces that form a women's hockey team. The odds are stacked against them, of course. Shimit is confident though. He tells Raja Sen why...

What is it about a sports film that appeals to you? Isn't it a very predictable arc from the beginning?

Of course it is. But it's all about the characters. Yes, you know how it is going to be, but it's all about whom you take that journey with. That is as important as the journey itself. At the same time, it's always fun to play with your expectations. To see if you can make something people don't expect you to.

Where did this particular story come from?

It came from the writer, Jaideep Sahni. Years ago, he read an article about a women's hockey team that won some kind of championship. It was a small article buried somewhere on the back page. It haunted him -- who are these people? Who goes out and plays for the country and gets such little notice? Why is it not mentioned as much as the men's team is?
They work as hard as anybody but the money isn't there. As we started researching, we realised there are a lot of odds these players are up against. He read and read and amassed data before pitching the story to Adi Chopra, saying this story must be made. That is when I got involved in it.

You weren't involved at the conceptual level?

Not at all. When the script landed on my doorstep, I thought it a fascinating story, full of character and Indian values. I wanted to take a crack at it for it was full of humour and pathos with a level of intelligence.I wouldn't have expected it from a project like this, which is why I'm here. The way it is written is quite amazing.

The promos seem to reveal -- correct me if I'm wrong -- this is a 'no-heroine' film. Isn't that a big risk?

Yes, there are no heroines. That was something we didn't require because of the way the story was carved out. The idea just didn't require the usual garnish, but still worked. We said, okay, this is a strong script and there is enough content in it without us having to cloud the film's focus.

But a bunch of new girls, with no heroine -- didn't it seem like a commercial risk?

We had an enormous amount of faith in the script. Making a film is a mere translation of the script, and we loved the story, and these characters. We also knew it was vital we treat these characters well; it would only work if we cast each of them just right.

Tell us about Shah Rukh's character.

He plays an ex-hockey player who comes into the team after something has gone wrong in his life. He completely takes up this women's team and tries to push it, against a lot of obstacles, towards the world championship. He has suffered some loss and there is a certain association with his country, and his affection for it. It is something that has happened to a lot of players in the past, and this story is about his perseverance to make it work.

Was it a conscious decision to take girls from every possible state, in an effort to give the team an all-India feel?

If you research most Indian teams, you will see that people come from all over the country. And as I said, it is a very Indian film in the sense that if you look at the drama involved -- because of our diverse backgrounds -- it is already there; you can't buy that kind of drama. Different backgrounds, different socio-economic classes: The team was going to have some issues.

Was casting hard?

It was very, very difficult. We spent five to six months, and it was very strenuous because the requirement was they had to play -- and act.
Learning hockey is very tricky unlike, say, football. You have to know how to hold the stick, how to manoeuvre it, so it doesn't look fake on screen. We had training sessions for three to four months. They had to wake up at 4:30 am, go to camp and stick to a diet. It was pretty crazy, but we had to do it.

Unlike cricket, this is a very physical sport with 70 minutes of strenuous running, pushing a stick and bending that could break your back. The ball can hit you, as can the stick; we had to take many precautions to make sure our players knew what they had to do.

They had to be fit enough to go for 70 minutes -- actually, more, because we were shooting over an eight-hour day. For those who were originally players, we had to make sure they were able to act as well. The dialogue was weighty; it isn't frivolous. It has to be delivered with a certain tone, in a certain manner.

This film is also about awareness. A lot of your urban audience probably doesn't even know how hockey is played.

Exactly. We have made a conscious effort to entertain as well as 'teach' about the sport. It shouldn't feel like a lesson.

Do you think it could win the sport of hockey some fans?

I think it can. We became fans. I didn't know much about hockey when we started.

Shah Rukh has played hockey before. Is that partly the reason he plays the lead?

Shooting a match with him was easy because of the way he took to it. He knew the drill really well. As for why Shah Rukh Khan, we were just lucky. It was a huge coincidence that he turned out to be a hockey player.

Do you play at all?

I don't. I'm not a sportsperson at all.

Does that make it harder to connect with a film like this then?

No, because I think I can make things dramatic. It's not harder to connect when I can identify with the dramatic elements in the story. I know what can make it work, what to pull, what to polish. It is an immensely dramatic film.

You know cricket; you know Sachin Tendulkar. But you don't know about the adversities people like them have to go through. They go through an enormous number of situations you and I could never imagine. Let's say you're in a tournament and something happens in your family, but you have to play tomorrow. What do you do?

Your first film did really well, while your second is shrouded by immense hype. How does that feel?

I don't know how much hype there is. Ultimately, people have to watch it and judge for themselves. I can't judge it because I get different reactions. There's no razzle-dazzle, but we have tried to stay true to the story and audiences are going to get their money's worth.

That's a big promise right there.

I'm pretty confident you will sit down and won't find anything that feels very out of place. I think the team has done a pretty good job. This wasn't easy training, and the entire cast and crew worked very hard. Something makes it very special when your cast is this dedicated, and I think that shows in the movie. You can tell you're making not a regular movie, but something special.

http://http://inhome.rediff.com/movies/2007/aug/07shimit.htm
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Posted: 18 years ago
the link to the video:

http://www.timesnow.tv/VideoGallery/NV1860.wmv
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Posted: 18 years ago
Educated Muslims are the nicest people: SRK

Rajeev Masand / CNN-IBN
Published on Wednesday, August 08, 2007 at 02:04 in Entertainment section


Mumbai: Superstar Shah Rukh Khan is all set to break some stereotypes with his role of a patriotic Muslim hockey coach in the film Chak De India which hits theatres this Friday. Here's more from the King Khan himself.

Rajeev Masand: What was your real reason for doing this film? Was it the fact that it was a great opportunity to shed light on a sport or was it a great story to tell, or was it a little of both?

Shah Rukh Khan: Neither of the two. Actually I am not so socially conscious neither do I understand stories. Very simply put is that I wanted to play some hockey after 20 years.

I keep telling my producer and director that I hope after the film is released there are five-six people who say 'oh, I haven't played hockey for a long time man!' Or a father or a mother picks up a hockey stick and tells their children go play the game. So, if people in India start doing that then it is good enough for me.

Rajeev Masand: On one level Chak De India is a patriotic film isn't it? And you play a Muslim coach of the national women's hockey team. Is that symbolic and done to destroy stereotypes?

Shah Rukh Khan: Actually, you can say it in one line that it is a destruction of stereotype – it 's a film about India, headed by a Muslim, playing a game called hockey with a team of women. So, it completely breaks all stereotypes.

I believe in the educated Islamic sect, I belong to it and educated Muslim people are the nicest people in the world. That is my religion and I would like to propagate that through my film without shoving it down your throat. I am not shoving my religion down your throat. I am trying to say that the ideology of an educated Muslim is what my ideology is – that you believe in humanity.

http://www.ibnlive.com/news/educated-muslims-are-the-nicest- people-srk/46413-8.html

Video:

http://www.ibnlive.com/videos/46413/educated-muslims-are-the -nicest-people-srk.html
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Posted: 18 years ago
The SRK brand can't make a film good or bad: Shah Rukh

Princy Jain
New Delhi, August 04, 2007
First Published: 12:31 IST(4/8/2007)
Last Updated: 18:02 IST(4/8/2007)


Cut to Yashraj studio. On ground level, he's shooting for Farah Khan's Om Shanti Om and has already made trips to the lounge on the first floor. He smiles that deep smile of his, settles down with a cuppa, puts on his spectacles.. and yeah, so here's Shah Rukh Khan in a sporty conversation with Princy Jain

Sixteen new girls as your co-stars in Chak de India.. this must be a first.

After working for so many years, one becomes a little mechanical. The girls had never acted before. They would say their lines of dialogue in a completely unexpected manner.
It was strange for a while but then they sounded so very right. Often, I would say my lines, and asked them to react. It was all very unlikely and new.

Some of them must be your fans.. right?

Before the shoot, we had several reading sessions which made things casual between us. The girls must have been about five or six when they saw my films. They would seek my advice. During fun moments, they would kiss and hug me. We became co-actors.

Did you learn to play hockey? Or is that acting?

The game's not new for me, I used to play hockey in school. But when I played for the film, I sucked,I was really awful. I have no stamina left.. the technique of hockey has changed. Astro Turf itself is very tiring.

It's shameful to accept but this, I thought I would be able to beat these girls but they kicked my butt. While playing with them, I realised that it would be better if I use my status as a superstar and not practise at all.. (laughs) To be honest, I did Chak de because I wanted to play hockey. Since I lead a very protected life, it was very refreshing to be on the ground.. to feel the air brushing my and sweat trickling down my body. It was like getting a few days of freedom which I know of, but have not lived for many years.

Earlier, if I could run for 10 km, now I can't go on for even three or four km. But it's still so very important to have some sports in your life. I play soccer every Sunday now.

For years, you have been a conventional lover boy with crazy hair and moist eyes. Of late you have been experimenting with your looks and characters. Why?

I am just an actor. It's often said, "SRK decides his role and films." That's incorrect. I am not one of those actors who goes to a filmmaker, gets myself cast and then become a ghost director. I am an employee of my director and producers.

So if Amol Palekar asked me to grow a moustache, I did that. In Don, Farhan (Akhtar) wanted a stylish look, so I followed his instructions.

Here too, (director) Shimit Amin and Adi (producer Aditya Chopra) said, "You have never had beard." So I said, "Let's do it." But these are minor points. A look makes no difference. SRK will always remain the actor he is.

http://http://www.hindustantimes.com/StoryPage/StoryPage.asp x?id=9b6b4095-c513-4ea2-9fb9-2ec5529e0439&ParentID=c3802470- ffc3-40c9-bd7a-b7f76a75198a&&Headline='Others+have+made+SRK+ the+b rand+he+is'
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Posted: 18 years ago
very well said srk no one can say is in a better than u did. srk rocks can't wait to see the movie now i hesitate to read more about cha de cuz after knowing more about it i become desperate to watch it and see my srk rock the game. 👏
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Posted: 18 years ago
DDLJ SRK Leading Yash Raj Films

The last week saw four Yashraj films playing at the theatres in Mumbai and it was the old warhorse from 1995 Dilwale Dulhania Le Jayenge which recorded the highest collections.

The collections were as follows.

Jhoom Barabar Jhoom

7th Week-15,054 from Alankar(Mat)

Ta Ra Rum Pum

14th Week-2,824 from Imperial(Mat)

Dhoom 2

36th Week-6,466 from Dreamland(mat) 5,220 from Fame Adlabs(7 shows)

Total 11,686

Dilwale Dulhania Le Jayenge

615th Week-31,484 from Maratha Mandir(Mat)


http://www.boxofficeindia.com/YRFDDLJ.htm

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