i agree, it is the era of the hyper masculine macho hero, its all about violence, blood shed, and gaining a the male fan following who loves this sort of stuff. They had already plastered the 'superstar' tag all over the posters of animal, now articles of ranbir being approached by many of the top south directors, calling him a pan india star, ranbir's pr is working overtime at the moment.
I am actually okay with those kind of films, but I hate the toxic fanbase that these films acquire.
They bully and corner anyone who slightly disagrees with the film or their heroes.
Most of them are incels, or teens who love to be edgy. They all practically hate women or anything feminine, because they think it makes them weak.
Thankfully, I have seen many mature and evolved men (in real life at least) who are educated and not into this kind of stuff.
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