Originally posted by: Lord_Voldemort
It's all about lobbying and campaigning. Although Nattu nattu is definitely a good song, there have been way better films and songs in India that never got nominated.
This argument can be applied to even filmfare awards. 😆
Although it's not entirely lobbying, RRR has organic fans in the states and other parts of the world. Marketing could only put you on the map, the rest is story, direction, acting, and everything else making it a success.
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