I don't think the audience are a homogenous, monolith, there is a big variation between audiences in India and abroad
There was a phase post 2000 (when srk, chopra movies all hit big) when NRI audience was huge and they were the main market with multiplex audience in big cities in India which is why combined with the nepotism factor where all stars came from priveleged sobo type backgrounds movies became very elite (the big budget ones).
they lost the small town and single screen audience who shifted to south films onine, you tube and all these sm stars whom we think tacky connect to them. though sm stars will keep changing quickly.
also mobile access, cheap data has changed everything, which means they can access everything from hw to korean movies and now OTT so they are quite aware
pushpa connected to the single screen audience because irrespective of whether we like it or not it depicts a small town world and a struggle which is authentic, whether we like that world or not it exists.
the elite in india and abroad have moved to OTT and they get their nostalgia fix from shows like panchayat
this is also the reason most films have failed, everybody has alternatives. there is a generational shift in India. the era of khans is over and there is no new superstar because all these new actors take 10 yrs to make 2 movies and have no connect with the small town audience as fans
I feel the quality will go up because people have alternatives, the film industry is still grappling with the change
Edited by vcs17 - 3 years ago
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