Rani Mukherjee works with GURU cinema....

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Posted: 18 years ago

Rani Mukherjee works with GURU cinematographer

<>document.write('Joginder Tuteja, ') [Saturday, January 20, 2007]

A leading mosquito repellant company which is a favorite brand of millions of Indians announced its tie up with Rani Mukherjee as the brand ambassador for their new product.

The commercial featuring the youth icon Rani will go on air from 22nd January, 2007 in all the leading channels across the country. Rajeev Menon, cinematographer of 'Guru' has directed the commercial.

While talking about the association Rani said, "I have been associated with this brand right from my childhood days. It is a matter of great pride and pleasure to be part of the family again and bring this revolutionary new product in the market".

With an evocative theme adding to the mood, the film ad draws the viewer into the world of joy and happiness as experienced by a progressive family. Serving as a beautiful visual metaphor, the film draws a parallel between the product and Rani's family relationships.

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@mermaid_QT

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Posted: 18 years ago

i wonder if it is kachhua chhaap 😃 / good night.

rani rocks.. no matter what she does.

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@mermaid_QT

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Posted: 18 years ago

yepp.. here's another article about that.

http://www.indiafm.com/news/2007/01/20/8685/

Rani Mukherjee - gets up to say Goodnight Click here to add this article to My Clips
By IndiaFM News Bureau, January 20, 2007 - 10:14 IST
Actors turning brand ambassadors is nothing new, but when it comes to Rani Mukherjee she tends to do things a tad differently.

Come 22nd January, 2007 you will see Rani in an advertisement for Goodnight Advanced-Acti as a true progressive house wife, who strives to maintain the 'Happy Moments' of her family.

The new and exciting launch of brand Good Knight Advanced Activ+ will be supported by an integrated marketing and communications act. The TVC which features Rani Mukherjee will vividly recreate the Joy and Family Happiness on screen. With an evocative theme adding to the mood, the film draws the viewer into the world of joy and happiness as experienced by a progressive family

The TVC has been conceptualized by JWT, and designed by Mr. Mahendra Bhagat & Mr. Sunder. Cinematographer of the Movie Guru, Mr. Rajeev Menon has directed the TVC.
http://www.indiafm.com/news/2007/01/20/8685/http://www.indiafm.com/news/2007/01/20/8685/