He is as bad as all other over entitled, narcissistic, bullying brats nepo kids etc but he is good at hiding and maintaining a good image thanks to his PR team. You are right people forgets about him because he avoids social media.
I mean his debut was such a disaster movie yet he was given more roles.. Also 2013 - 2015 he had back to back flop movies - even then he was offered movies by big banners - happens only in Bollywood!
He is known to plant fake blinds/stories about his contemporaries, uses his influence in the industry to hurt others.
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