Originally posted by: lunza
But why does YRF still have a stronger rep? Does it really?? I feel it has really taken a beating in the last few years. Yes, they are still roping in the superstars such as the khans but the problem is they are able to make profits only on those big films. None of their proteges in recent years are doing well.
Dharma doesnt have that problem.
Yes, I think within the industry Aditya Chopra & YRF have a lot more respect than KJo and Dharma. YRF is older and has had it's reputation much longer. Dharma may be "more successful" at the moment, but YRF's name is overall bigger. They're...exclusive. Doing a YRF film, a big one, is still considered a sign of having made it in BW. Somehow their films still have this perception of having worked for it and earned it unlike Dharma films, which because of the nepotism debate perhaps, simply don't. It seems more like candy given out. YRF has a lot of other problems in the sense that they haven't kept up with the times, but they've maintained this exclusivity. ...and they make so much money off of their studios that the films don't matter as much. Their small films have bombed badly, but that also has to do with the fact they really suck at promoting.
I wouldn't say YRF proteges are doing badly per se -- yes perhaps in comparison to Dharma proteges. Are Ranveer and Anushka really doing that badly? Arjun has some 5 movies coming up and yes he may not be as famous as Ranbir/Varun, but he's fine where he is as a middle rung star. He's certainly better off than Sid. It's only their actresses like Parineeti and Vaani that are struggling and even someone like Parineeti managing to get films outside of YRF and without Aditya's recommendation despite a 2-3 year hiatus is saying something.
Edited by gilmores - 7 years ago
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