Alia is like mini Kareena. She has the same kind of expressions and even personality. But I remember how Kareena's movies used to flop despite the same latkas and jhatkas initially. Except K3G afaik. So, the point being that the kind of movies you get plus the kind of image or brand is created for you is more important or equally important as having talent. We have Katrina who only knows to dance and that too not from the first movie and has no acting chops whatsoever. But is she not successful? She built or someone built a brand for her, an image that caught the audience's imagination. That really helps.
Pari - She has lost her way since the break happened or since when she got brainwashed into believing that she needs to lose weight and become a certain kind of masala actress to be successful. Still, it's just MPB that's released yet and it's still a bit early to decide for her. Let's see after Golmaal 3 or any other movies she does.
Shraddha - Although I started getting flop vibes from her after KRK called her this gen's Amrita Rao, I won't say her career is not going anywhere. She's not as sought after as Alia because Alia is mainly sought after by KJo. If KJo stops seeking after her, I don't know of any other director who is dying to work only with her.
Ileana, Yami, Huma - Idc about Ileana. I think Yami is prettier than Alia but she doesn't have much choice in the matter of movies and also no backing. So.. And Huma is probably not in the running for the same kind of roles as Alia. They look like they have some age gap.
Jacqueline - I don't know why she isn't mentioned here. She does seem to do the same kind of roles as Alia. She's the Katrina to Alia's Kareena. And she seems to be doing pretty well for herself.
Taapsee - Again she isn't mentioned here. I think it's a bit early to say anything about her, but right now she looks like she has a decent demand.
In all, I would say the hype about Alia being in demand is more than her actually being in demand. It could be a PR stunt. She is mainly in KJo's demand. And most her movies might have been hit but so have been Varun's. That doesn't mean the careers of all contemps of Varun are going nowhere. Alia is projected to be the best and more such articles about her come up. I don't think if looked at objectively, there's much difference in her standing and others'. At least yet. If the girls start believing that this is true, like in Pari's case, then they will go down just like Pari, trying to become another Alia. And failing obviously cuz you can't be Alia without having KJo with you.
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