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@Lakhan, Bro I agree that a Nil Battey Sannata wouldn't be popular all over India, but this list is based purely on the % people liked each film individually. For example, Nil Battey Sannata was watched by a very small section of the audience, but amongst those that watched it, people loved the film. Yes, a film like Dishoom was watched by more people around India, but the response amongst those that watched the film was mixed, whereas Nil Battey had huge appreciation amongst the small audience that did watch it, hence a higher WOM% score. Ormax Media also had Nil in their top 10 list. I did apply opening weekend/day to lifetime ratio for these films too, all 4 methods actually.
I agree that perhaps this isn't the greatest way to measure WOM, but I made a list like this after years, next year I will try to change the methods a little to give an even more accurate representation.@ranbirrocks, box office result of a film is a mix of star power, hype, and WOM. It's a combination of different factors, not just WOM. A film like Sarabjit was probably watched by less people than Dear Zindagi, but amongst those that watched Sarabjit, it had a fairly positive response, slightly higher when compared to those that watched DZ. Each film has a different number of people watching it, and sometimes, the less people that watch a film, the more positive the response amongst those that watched it. Dear Zindagi was successful at the box office due to the star power of SRK/Alia combined with good WOM, compared to Sarabjit which had better WOM amongst those that watched it, but less people watched it because of less star power, resulting in a box office flop.M.S. Dhoni had mixed WOM, as can be seen by the film not performing too well after it's opening weekend.@driftinfinitely, here's the link to the BollyArena version: http://www.bollyarena.net/word-of-mouth-of-bollywood-films-in-2016/@niyati13, yes, even movies with strong hype but no so good WOM can get high TV ratings. They may indeed decide to watch the film at home on TV instead of theatres. But some of those films (including Nil Battey) did get low viewership on TV as the audience in rural areas forms a huge portion of the TV viewers. Again, it's a case where a film like Nil Battey wasn't watched by many (especially not watched in the rural areas) but amongst the small portion that did watch it, the response was excellent, giving it that 85% rating amongst those that watched it.@-DZ Happy New Year did nearly 200 crore lifetime with Mixed WOM. But, it only got near that collection because it had a HUGE opening near the 40 crore mark, which made its journey to the near 200 crore mark a lot easier. A film can only get near the 200 crore mark with Mixed WOM if it has a HUGE opening, as was the case with HNY. A film with negative WOM will never get near the 200 crore mark though.
Agree with u..smaller films don't have a wide release..nor do they have a wider audience..but whatever audience they have ..it's about getting a positive response from them...which some films managed to do that..
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