Audience Word-of-Mouth in India of 2016 films-list compiled by me!

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Kyon Bey

@Sultan.Mirza

Achiever

+ 5

Sarcastic Chatterbox

Posted: 8 years ago

#11

Originally posted by: srkat

@Lakhan, I feel IMDB has actually been quite an indicator of WOM in recent time, at least somewhat of a reflection of India's urban audience if nothing else. All of the films that have crossed the 300 crore mark in India until now have had a very strong IMDB rating, including Bajrangi Bhaijaan which has a 8.1/10 rating. On the other hand, the films with a lower iMDB such as Happy New Year (5.2/10) and Prem Ratan Dhan Payo (4.8/10) had big falls in their collections after their opening weekend.

Footfalls are also helpful, but they are also helped by star power. TV impressions I feel are a mix of the hype that a film carried, star power, and WOM, but not entirely. Films like Dishoom and Housefull 3 had high TV impressions, even though they didn't sustain too well at the box office.

It's a bit tricky to have a complete WOM measurement, but the best I can do is estimate.

For IMDB Ranking, even Urban audience who login regularly on IMDB rates films, that % of audience is very less & they bend is towards those non-commercial art centric films, aamir is exception, his rankings have shoot up since Lagaan went to oscars.

BO Sustain & how films worked should be applied to those high ranking films of yours also, if HNY/PRDP didn't sustan, also Dishoom & HF3, buddy Nil Battey Sannata hasn't been even heard by majority of audience.

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-Piku-

@-Piku-

Sparkler

+ 4

Posted: 8 years ago

#12

Good read. WOM has become more important rather than critic reviews.

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Don't worry, be happy.

@Ranbirrocks

Stunner

+ 4

Posted: 8 years ago

#13

Bobby, you are a credit to this forum 👍🏼

I fail to understand the co relation between WOM and final result of movie. Does it even matter?

Films with Excellent WOM:

Dangal: 87%

Nil Battey Sannatta: 85%

Pink: 84%

Neerja: 81%

NBS did not get much praise, this is odd one out here.

Films with Good WOM:

Sultan: 68%

Shivaay: 67%

Madaari: 64%

Rustom: 64%

Sarabjit: 64%

Sala Khadoos: 63%

Dear Zindagi: 61%

Sanam Teri Kasam: 60%

Wazir: 60%

DZ is more successful than Neel Batey Sannata

SKT and Wazir were wash out. Sarabjit had better WOM than DZ.

@Red movies have different BO final result than other movies in the same category

Films with Mixed WOM:

ADHM: 59%

Kahaani 2: 59%

M.S. Dhoni- The Untold Story: 59%

T33N: 59%

Udta Punjab: 59%

Jai Gangajal: 56%

Raman Raghav 2.0: 56%

Ki and Ka: 55%

Force 2: 53%

Housefull 3: 53%

Mohenjo Daro: 52%

Baaghi: 51%

Freaky Ali: 51%

Akira: 50%

Dishoom: 50%

Rocky Handsome: 50%

This is very confusing category. @Blue and @Red have contrasting BO results.

Comapre FA to Dishoom .

If you ask anyone on street, they will put MSD in Very good or Good WOM .

It is all very interesting, but my brain can't understand all these figures😆.

Waiting for your Rangoon prediction post.

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263437

Hibernated

Posted: 8 years ago

#14

A great read!

Could you please also share the other version that was posted on BollyArena?

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Don't worry, be happy.

@Ranbirrocks

Stunner

+ 4

Posted: 8 years ago

#15

Originally posted by: DriftInfinitely
A great read!
Could you please also share the other version that was posted on BollyArena?

I don't think Bobby is allowed to share BA article anywhere else. He can post link of that article here I guess.

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263437

Hibernated

Posted: 8 years ago

#16

^^ Yeah, I did mean the link. Would be interested in reading the other version as well.

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Kyahikahoon

@Kyahikahoon

Sparkler

+ 4

Posted: 8 years ago

#17

I don't know how much this theory sounds plausible..

But looks like movies that get high viewership on TV r of usually two types

the ones that carried more hype but got not so good WOM..the ones whose collections fall drastically after a good opening. People don't spend money in theatres coz they feel it may turn out to be a waste ..but may still be curious about it. Sometimes coz it may star their favorite. So prefer to watch it on TV..

The other ones..that r not much publicized..don't have big stars but have a good WOM..they r not highest grossers on box office but get good audience on tv..like Neel Battey Sannata, Talvar, Masaan etc.

About highest grossers not having good tv viewership..people have already watched them in theatres ...even more than once..

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bokul

@bokul

Master

+ 3

Posted: 8 years ago

#18

How much probability has a film with mixed or negative WOM to do around say 200 crores irrespective of its budget ?

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Kyon Bey

@Sultan.Mirza

Achiever

+ 5

Sarcastic Chatterbox

Posted: 8 years ago

#19

Originally posted by: niyati13

The other ones..that r not much publicized..don't have big stars but have a good WOM..they r not highest grossers on box office but get good audience on tv..like Neel Battey Sannata, Talvar, Masaan etc.

Films like Neerja, Airlift & Fan had lowest TV Impressions, above films didn't even get an audience on TV. Hardly anyone knows when they came on TV 😆

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srkat

@srkat

Dazzler

+ 3

Posted: 8 years ago

#20

@Lakhan, Bro I agree that a Nil Battey Sannata wouldn't be popular all over India, but this list is based purely on the % people liked each film individually. For example, Nil Battey Sannata was watched by a very small section of the audience, but amongst those that watched it, people loved the film. Yes, a film like Dishoom was watched by more people around India, but the response amongst those that watched the film was mixed, whereas Nil Battey had huge appreciation amongst the small audience that did watch it, hence a higher WOM% score. Ormax Media also had Nil in their top 10 list. I did apply opening weekend/day to lifetime ratio for these films too, all 4 methods actually.

I agree that perhaps this isn't the greatest way to measure WOM, but I made a list like this after years, next year I will try to change the methods a little to give an even more accurate representation.

@ranbirrocks, box office result of a film is a mix of star power, hype, and WOM. It's a combination of different factors, not just WOM. A film like Sarabjit was probably watched by less people than Dear Zindagi, but amongst those that watched Sarabjit, it had a fairly positive response, slightly higher when compared to those that watched DZ. Each film has a different number of people watching it, and sometimes, the less people that watch a film, the more positive the response amongst those that watched it. Dear Zindagi was successful at the box office due to the star power of SRK/Alia combined with good WOM, compared to Sarabjit which had better WOM amongst those that watched it, but less people watched it because of less star power, resulting in a box office flop.

M.S. Dhoni had mixed WOM, as can be seen by the film not performing too well after it's opening weekend.

@driftinfinitely, here's the link to the BollyArena version: http://www.bollyarena.net/word-of-mouth-of-bollywood-films-in-2016/

@niyati13, yes, even movies with strong hype but no so good WOM can get high TV ratings. They may indeed decide to watch the film at home on TV instead of theatres. But some of those films (including Nil Battey) did get low viewership on TV as the audience in rural areas forms a huge portion of the TV viewers. Again, it's a case where a film like Nil Battey wasn't watched by many (especially not watched in the rural areas) but amongst the small portion that did watch it, the response was excellent, giving it that 85% rating amongst those that watched it.

@-DZ Happy New Year did nearly 200 crore lifetime with Mixed WOM. But, it only got near that collection because it had a HUGE opening near the 40 crore mark, which made its journey to the near 200 crore mark a lot easier. A film can only get near the 200 crore mark with Mixed WOM if it has a HUGE opening, as was the case with HNY. A film with negative WOM will never get near the 200 crore mark though.

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Audience Word-of-Mouth in India of 2016 films-list compiled by me! - Page 2

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