Dear Zindagi, starring Shah Rukh Khan and Alia Bhatt, released today amidst lot of frenzy. People had gone crazy waiting for this film because the small videos or takes that the makers released left everyone in awe of the film. It released two days prior in the US to encash on the Thanksgiving weekend and yesterday in UK and UAE-GCC. Reviews have been mostly favourable towards the film and early reports suggest the film has got a 50 percent occupancy in the early shows today. (Also read: Dear Zindagi movie review: Alia Bhatt gives her best performance while Shah Rukh Khan blows you away with his charm)
We told you yesterday how the makers of Dear Zindagi went for limited release instead of going all out. A regular Shah Rukh Khan film opens in over 3000 screens but DZ opened with only 1100 screens. Given the fact that the film targets the youth in the metro and a few urban areas, the makers might have decided to target them primarily. Guess the ploy has worked as early buzz suggests that morning shows have done good business. Trade Expert, Akshaye Rathi isn't disturbed by this move. Talking to DNA, he said, "Picture this. Fan released around 4000 screens, Sultan hit 5000 screens. And this is just 1100 which is 1/5th of the screens that a Sultan released in. So it's a very limited release. Some of the biggest single screens are not screening the film. The distributors too have played safe and targeted more multiplexes. But it doesn't matter. The film doesn't have to be a 100 crore film to become a hit film so the makers are already in a very safe zone."
Dear Zindagi already took a great start in the US with 1.91 crore haul on its first day at the box office. Now we know how overseas responds to Shah Rukh Khan. Fan may have been a disappointment here but it is one of the most successful films of this year in the overseas market. No wonder it did great business there. We will soon know how much UK and UAE-GCC added to this tally.
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Sushant Singh Rajput is still not over Dear Zindagi
Sushant Singh Rajput was one of the few celebs who attended the special screening of Dear Zindagi last night. He was mighty impressed with SRK and Alia's this flick. He tweeted saying What an amazing experience I had last night watching Dear Zindagi. I'm still thinking about it, it's all heart and so pure.
Image credit: Twitter
Our reviewer Sreeju Sudhakaran watched the film yesterday and had this to say, "Dear Zindagi will definitely appeal to you if you love slice of life film. A little bit of trimming here and there would have been good, and it is not a typical Bollywood movie. However that shouldn't stop you from not witnessing one of Alia's best performances and SRK being his charming best."
So will you be watching the film soon?
taran adarsh Verified account @taran_adarsh 




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