\m/ Flop On 2 \m/ Review and BO - Page 4

p>

Rock On 2 is competing with Mirzya for one of the lowest openings of the year. There is not much to say as the opening show figures below from some of the biggest multiplexes in the country tell the story. all theatres below are high end multiplexes and among the biggest multiplexes in Mumbai and Delhi. This is the only audience the film could have got. The demonetizing issue has affected the film but not to this extent as Ae Dil Hai Mushkil was recording better numbers at the same cinemas on Wednesday and Thursday with the same issues and on top that is coming to the end of its run. The opening show figures from some high end multiplexes of Mumbai and Delhi of Rock On 2 and Mirziya are as follows. Rock On 2 has more shows at multiplexes that is probably the only plus for it to come out ahead of Mirziya as far as opening day collections go.

PVR Juhu Mumbai

Rock On 2 - 29

Mirziya - 21

PVR Phoenix Mumbai

Rock On 2 - 28

Mirziya - 14

PVR Andheri Mumbai

Rock On 2 - 32

Mirziya - 40

PVR Vasant Kunj Delhi

Rock On 2 - 18

Mirzya -7

PVR Select Delhi

Rock On 2 - 15

Mirzya - 22

PVR Logix Noida

Rock On 2 - 5

Mirzya - 32

Rock On 2 had a very poor opening day of 1.75-2 crore nett day. It is one of the worst openings of the year comparing with Mirzya which was around 1.65 crore nett. The opening is not as low as that on fair value has the demonetizing of currency has had an affect and on a normal day Rock On 2 would be better. But beating Mirzya is not the task and the demonetizing issue does not change the bigger picture that even if it was not there the opening would still be poor. Going by the trends on Wednesday and Thursday business was down by around 30-35% so on fair value this is a 3 crore nett opening which itself is poor meaning its about the film having no interest rather than anything else.

The writing is on the wall when a sequel to a film like Rock On (2009) is actually being made at double the cost when the first one had hardly any takers. The first one probably was bumped up by media but 100 or 200 people can't be taken seriously when the core film going audience has rejected a film. The main issue is that there is no brand value so that means the film can't really have a higher cost than the first film if it is to be made. Rock On 2 is a standalone film and could have been named anything, infact may have been better to name it something else because Rock On had more negatives than positives.

Its an uphill battle for the film but nothing can be totally written off until the Saturday figure comes. The opening day of Rock On (2008) was 1.66 crore nett which was poor at that time and it was on just one third of the screens of Rock On 2. This illustrates how bad the opening of Rock On 2 is taking the fair value of 3 crore nett.

#RockOn2 has a DISMAL start... Fri 2.02 cr. India biz.