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Buyers eyeing its digital and satellite TV rights are already making a beeline to the Deepika Padukone and Ranveer Singh-starrer, scheduled for release on 17 November
New Delhi: Filmmaker Sanjay Leela Bhansali's period saga Padmavati has more going for it than its massive Rs180 crore budget. Buyers eyeing its digital and satellite TV rights are already making a beeline to the Deepika Padukone and Ranveer Singh-starrer, scheduled for release on 17 November.
First in the race is popular American online streaming platform Amazon Prime Video, which is interested in purchasing both for Rs75 crore, said three people familiar with the development on condition of anonymity.
Since Amazon doesn't own or have a stake in a broadcast network in India, it is likely to sell the satellite TV rights of the film to a movie channel. Seattle-based Amazon.com Inc. already spends billions of dollars a year to offer TV shows and movies on demand and has been exploring the possibility of creating a live online pay TV service since late 2015.
Amazon has been joined in the race for the television satellite rights by Viacom18, which owns a bouquet of Hindi entertainment channels including Colors and Rishtey.
Padmavati is being produced by Bhansali Productions and Viacom18 Motion Pictures, the film production arm of the Viacom18 group.
Billionaire Mukesh Ambani's Reliance Jio Infocomm Ltd is also in the running for the same property, likely to be a traffic spinner in the digital space, said one of the three people cited. A company spokesperson declined to comment.
Viacom18 is a joint venture between Viacom Inc. and Network18 Media & Investments Ltd, also owned by Ambani's Reliance Industries Ltd.
Viacom18 declined to comment. Bhansali wasn't available to comment.
Padmavati is based on the fictional tale of a Rajput princess written by 16th century Sufi poet Malik Muhammad Jayasi. In January, members of the Rajput Karni Sena stormed and vandalized the sets of the film in Rajasthan, alleging that it was distorting historical facts.
Bhansali sold the digital rights of his last two films"Bajirao Mastani and Goliyon Ki Raasleela Ram-Leela"to Eros Now, the digital platform owned by Eros International Media, also the producers of both the movies, which turned out to be money spinners.
If the deal is sealed, the Rs75 crore amount will probably be the highest paid by a digital platform for a single movie. The figure is a reflection of online streaming platforms aggressively looking to pick exclusive rights for upcoming movie releases to drive traffic to their platforms.
The move is in line with Amazon's aggressive strategy of acquiring content in India. The video platform, which was launched in India in December, has been building its content library by signing exclusive deals with producers of feature films and web originals. It has a Rs2,000 crore budget for content in India, of which Rs500 crore has been earmarked for original web series, The Economic Times reported last month.
"We have nothing to announce at the moment and do not comment on speculation. Amazon Prime Video remains committed to bringing the latest and exclusive movies and TV shows to our Prime members," said an Amazon spokesperson.
In the past, film producers had only two sources of revenue: proceeds from the theatrical release and satellite TV rights. The latter also included syndication rights, which allowed the winning broadcaster to lend the movie for telecast on other channels after screening it first on its own.
"With the arrival of a bunch of over-the-top video streaming platforms such as Netflix, Amazon, VOOT, Spuul, HOOQ and others in India, film producers have now split the digital and satellite TV rights and sell them separately," said one of the three persons mentioned above.
The arrival of online video streaming platforms has been a boon for filmmakers grappling with a 40% decline in rates to acquire satellite rights between 2015 and 2016, according to television industry experts.
On 24 February, Mint reported that all digital platforms operating in India are looking to invest $1 billion a year collectively for a mix of exclusive and non-exclusive content.
lata.j@livemint.com
After Jaipur setback, Bhansali plans next course of action as lead actors Ranveer, Deepika holiday abroad
Sanjay Leela Bhansali
A month after the Rajput Karni Sena vandalised the set of Sanjay Leela Bhansali's Padmavati in Jaipur and attacked the filmmaker for distorting historical facts', the film's shoot is yet to resume.
Murmurs suggest the unit will come together on March 11 in Film for another schedule with Shahid Kapoor, who plays Raja Rawal Ratan Singh. Post the release of Rangoon, Sasha is spending time with wife Mira and daughter Misha.
Ranveer Singh
Members of Karni Sena had specifically objected to a dream sequence between Rani Padmini (Deepika Padukone) and Alauddin Khilji (Ranveer Singh). However, the makers had later issued an official statement denying any scene between Padmavati and Khilji. Following Bhansali's assurance, Lokendra Singh Kalvi, founder of Shree Rajput Karni Sena, told mid-day, "I have personally met the director who has assured us that the film will show no intimate scenes between Ranveer and Deepika. The production house is supposed to give us a written agreement, agreeing to the demands made."
Deepika Padukone
But despite the duo finding a meeting ground, a decision on returning to the state is yet to be taken. A unit hand informs, "After the incident, we don't know what the status is. Initially, there was talk about us returning to Rajasthan, but the final call will be taken by the producers. We might return later, but for now, we will start filming in Mumbai. Everyone is unsure about the safety of the cast and crew there. Unless we have the state's support, we can't go there." Jaigarh Fort officials also confirmed that they had not received any intimation about the crew travelling to that city for another shooting stint.
Meanwhile, Ranveer aka Khilji is currently vacationing in Switzerland. He is expected to be back in Mumbai in a few days. Deepika, on the other hand, is in New York, and will return later this month.
Despite repeated attempts, Bhansali, remained unavailable for comment.
Review threads tak teekh tha ab Updates thread mein bhi aane lage hai pests 😆 Wonder what they would do if we go to their updates threads and spread hatred 😕
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https://www.filmfare.com/awards/filmfare-awards-2025/ That site has been like this since January. I know one year they waited till August. But...
Ok Some news https://x.com/borntobeashwani/status/1945497863666139229?s=46 t=vevCm3I0SGjUvmq-Bjkadg
Do you wanna partner review thread- Tamanna Diana Nakuul...
https://www.indiaforums.com/article/don-3-ranveer-singh-priyanka-chopra-to-reunite-for-farhan-akhtars-film-kiara-advani-to-make-her-come_224362
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