||Dilwale review/BO thread #5|| tukur tukur dekh - Page 15

The first week of Dilwale has affected by this intolerence thing going on with Shahrukh Khan in India. Its difficult to put a number on it but the circuit ratios make little sense and its unlikely that a major commercial release has seen such ratios where the circuits with a smaller mass audience are out performing while the core Hindi markets are under performing by a distance.

The film has scored very well in West Bengal, Nizam / Andhra, Mysore and Tamil Nadu / Kerala. In all these circuits it will emerge among the top five highest grossing films ever. All these circuits are where there is more of a class audience rather than mass for Hindi films. Probably because mass prefers the regional cinema in these places and language also an issue in some of these circuits.

The other markets which are core Hindi markets have under performed by big margins. While the above circuits are among the biggest ever for week one, many of the other circuits are not even in top twenty for their respective first weeks. A West Bengal and Nizam being similar to East Punjab, a CI is being less than Tamil Nadu / Kerala, these sort of things just don't happen with this genre.

Basically the audience in mass pockets has kept away and Dilwale suffered as the intolerence thing was fresh at time of release. Its not that film would have been a blockbuster if the problem was not there but it would have done more business for sure.. The first week territorial breakdown of Dilwale is as follows.