| Aditya Chopra surely does things in style. He may be a media recluse but he manages to create a lot of curiosity around all his products. It is being said that he has shot a sweltering hot promotional video for his next style flick eDhoom2f with Hrithik Roshan and Aishwarya Rai. This video will be played on all the television channels for the publicity campaign. It is also being said that Yashraj Films will be releasing an unheard of 1200 prints of the movie which is releasing in the third week of November. It goes without saying that it will be the biggest release ever of a Bollywood flick yet.
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Aishwariya Rai on Dhoom 2
Tuesday, October 03, 2006 08:41:10 pm
Two films, two completely different roles. One a courtesan, and the other an ambitious 21st century woman with shades of grey. We are talking about Aishwarya Rai in eUmrao Jaanf and in eDhoom 2f. The sequel of eDhoomf has an ensemble cast where Rai will be seen playing lady love to Hrithik Roshan.
gItfs the kind of character I have never essayed before. Sunehiri, my character in the film, is distinctly different from any other character you have seen me play. Thatfs what makes her exciting to me,h says Aishwariya.
However, having a toned body was the one thing that was most crucial in an action packed movie like Dhoom 2, and this definitely drove the otherwise not very conscious miss Rai to go and tone up.
gFor the first time in my life, I went through a bit of a fitness regime. Contrary to popular belief, right since modeling, to the (Miss World) title, to films, I have never been a fitness freak or exercised,h said the former Miss World.
Looking good is definitely one of the many reasons that draw the crowds, and a mantra that the already beautiful actress has stuck too.
By Niha Siddiqui | | | _____________ Cricket Dhoom
Economic Times
WHAT happens when two of the country's biggest audience and money grossers, Bollywood and cricket, get together for a common act? Well, its pure entertainment, besides a bigbang promotional activity for both cricket as well as the Bollywood.
ET learns that in a first ever initiative of this kind, Sony Entertainment Television (SET) has struck a barter deal with the producers of Dhoom 2. The sequel of 2004 blockbuster Dhoom, will be promoted during SET's upcoming ICC Champions Trophy broadcast. In return, SET will get the entire star-studded cast of Dhoom 2--Abhishek Bachchan, Hrithik Roshan, Aishwarya Rai, Uday Chopra and Bipasha Basu--to build buzz and viewer excitement around its exclusive telecast of the Champions Trophy. Looks like a win-win game, for SET, Dhoom 2 and even the viewer.
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