Party Time!Dolly ki Doli-FULL Trailer LAUNCH-Index Page 1-Updates DT41 - Page 16

This Dolly has bigger plans up her sleeves. While last week it had seemed that she would fly solo, there is a change in mood for sure. Now, she would have Baby for company and insiders believe that it is a right move indeed.

"With its confirmed release for January 23, Dolly Ki Doli is practically finding an uninterrupted two week run for itself. What makes it all the more special is the fact that there would be as many as five holidays to enjoy in this interim period," says a trade insider.

With a four day long Republic Day weekend followed by a regular weekend beginning January 30, the makers of the Sonam Kapoor have done their homework right.

"Yes, this way the film is clashing with Baby but then it belongs to an altogether different genre. Moreover, Republic Day advantage is huge; it cannot be ignored" our source adds.

Earlier the film was aiming for February7, release but with quick progress made by first time director Abhishek Dogra, the light hearted film with Rajkummar Rao, Pulkit Samrat and Varun Sharma as the three male leads would now see a much earlier arrival. Moreover, the posters have done the trick as well, what with Sonam Kapoor promising to bring yet another entertaining show after Khoobsurat.

When contacted, producer Arbaaz Khan confirmed the developments, "We were always contemplating various dates and now have settled down to January23. I am told this should be a good date, considering the fact that films like Dolly Ki Doli do require a week to settle down and then consolidate from there."

2014 itself has seen two such examples where Kangna Ranaut's Queen gained from strength to strength, what with its subsequent weeks being better than the opening week. Later, Sonam's own Khoobsurat gained from positive word of mouth. Though it could well be a coincidence that both were women-centric films, the fact remains that they did manage to find a good window due to which audience footfalls were steady.

Now Arbaaz, Sonam and their team are expecting similar outcome for Dolly Ki Doli too which arrives on January 23, and then enjoys an uninterrupted run till the arrival of Shamitabh on February 6.

"Of course, eventually it is the content that does the talking. Now that's something I am pretty confident about. Even in the face of competition, Dolly will find quite a few 'baraatis'," chuckles Arbaaz.

The film's promo would be arriving later this weekend.