The last week was probably the best period ever for potential collections with holiday after holiday but both films have failed to get the best out of them due to content. There have been major holidays or partial holidays and a Sunday over six of the last seven days. This sort of week has probably never happened before.
The two releases Bang Bang and Haider failed to make the best out of the period. Neither films are flops but when you have such a fantastic opportunity with holidays galore, the results should be better. The clash was there but it made little difference as Haider got the release required. Bang Bang could have had more screens but with such spare capacity it would have made little difference.
Bang Bang is heading for a Ra.One or Jai Ho type of result where the makers will at best cover cost like Ra.One or there will be losers like in Jai Ho, here it will be the producers who could lose 5-10% of the investment. Haider will be a plus for the makers because Shahid Kapoor is on profit sharing as well as the directer who is co producer as well. But profits will be so low that it will mean the Shahid Kapoor and the directer have practically worked free. The scenario is different for Hrithik Roshan and Katrina Kaif who got a big remuneration as well as the directer of the film.
The collections in mass circuits have been the killer. The business of Bang Bang has been low in UP, Gujarat, CI, Rajasthan and CP Berar while Haider is hardly on the rador with very low collections in these areas but that was sort of expected as film only for a small section of the audience.
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