But the bigger picture theory is that "revenue" is not the only criteria for financial/commercial success. There has been a lot said about the 100 crore film. The 100 crore benchmark is also used as an argument to explain why these films are superior.
However, even if we use finances as the criteria to judge a good film, revenue is only part of the picture. 20x > 10x> 5X> 2x returns. A consistent return is better than volatility. Sometimes being in the middle is not a bad thing.
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