Friday 20 June 2014 12.30 IST
Box Office India Trade Network
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Humshakals had a mixed opening as it opened to fair collections at places but low collections at other places. The multiplex opening on average was in the 25-30% range and it was similar at single screens. The opening means that occupancies must be stronger in the evening on to get a decent first day total.
The best opening came in the multiplexes of Delhi NCR area and Gujarat (40%) while West Bengal (15%) saw the weakest start. The film will depend heavily on Mumbai circuit to drive it which is the case with most films in this zone as they do tend to do better in Gujarat.
The key for every comedy film is that 30-405 growth on Sunday as that is when the family audience comes out and it is they who decide the fate of comedy films unless the comedy is a sex comedy like Grand Masti or youth driven like Fukrey. Humshakals has released on nearly 3000 screens and is the third widest release of the year after Jai Ho and Holiday - A Soldier on Duty.
The other two releases of the week The Untold Story - Aahinsa and Guardians Who Loved Us were washouts. Both films released in single screens and interiors but with English names which is weird.
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