Sona

India's leading FMCG major, Emami Limited, today announced the signing of Bollywood heartthrob Sonakshi Sinha as one of the brand ambassadors for BoroPlus, a Rs 400 cr power brand that is also one of the key drivers of the Company's overall turnover. The popular actress will be endorsing the Anti-Pollution face wash range of BoroPlus.

The glam quotient of the brand BoroPlus has got a major shot-in-the arm with the joining of Sonakshi Sinha to its brand wagon of celebrities. Sona, as Sonakshi is popularly known, is the current darling of the box office with her series of blockbuster movies like Dabangg 1&2, Rowdy Rathore, Son of Sardaar, Bullett Raja, R..Rajkumar. Her portrayal of a simple Bengali girl Paro' in Lootera won critical acclaim. A popular actress & a youth icon, Sonakshi enjoys support of the masses across the TG, especially in the Hindi heartland. The brand endorsers' list of brand BoroPlus already boasts of star power of legendary actor Amitabh Bachchan, Kareena Kapoor Khan and Bipasha Basu. The face wash range comprisesBoroPlusAnti Pollution Daily Face Wash, BoroPlus Oil Control Face Wash and BoroPlus Gentle Exfoliating Scrub.