Indicine:
Comeback films of arguably Bollywood's most successful actress of her time, have failed to set the cash registers ringing at the box office. Aaja Nachle, Dedh Ishqiya and now Gulaab Gang have all failed to recover costs through theatrical business.
The reason could well be because of the choice of films that Madhuri has opted for. None of her films were expected to do well commercially, although Dedh Ishqiya remains her biggest success as far as critical acclaim is concerned.
Madhuri Dixit on the sets of Gulaab Gang
Madhuri's second release of 2014, Gulaab Gang, opened poorly last Friday, showed decent growth on Saturday and Sunday but failed to sustain Monday onwards.
Gulaab Gang will collect 12 crore in its first week and finish with lifetime business of around 17 crore. The distributor's share will be in the 8-9 crore range.
In comparison, Madhuri's Aaja Nachle collected 14.27 crore in 2007 and Dedh Ishqiya collected Rs 28.1 crore earlier this year.
Below we have the day-wise business of the film
- Friday - 2.18 cr
- Saturday - 3.05 cr
- Sunday - 3.5 cr
- Monday - 1.1 cr
- Tuesday - 0.9 cr
- Total - 10.73 cr
Verdict - Flop
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