Chennai Express - Reviews & BO Updates Thread!! - Page 40

Friday 9th August 2013 11.00 IST

Boxofficeindia.Com Trade Network

Chennai Express had an excellent opening on Friday morning on huge number of screenings. The film opened to house full or near house full response. The opening was expected due to the hype and day one being a national holiday. The only question is will it be the highest opening day ever.

The film scored a very big number in paid previews which will mean some of the Friday audience saw the film in paid previews which will make the day one record hard to get. But on the other hand the potential to collect for the film is more than any other film due to screenings and high ticket rates.

Mumbai circuit should see a new first day record while the other major contributor North India will see lower collections than Ek Tha Tiger.

Friday 7th August 2013 11.00 IST

Boxofficeindia.Com Trade Network

Chennai Express had a huge collection in paid previews as it collected around 6 crore nett. It is the highest paid previews ever by a distance but so were the screenings. The film has recorded phenomenal collections in Mumbai and South with Mumbai collection being amongst the top five if we compare with the full first days of releases in 2013.

The paid previews in South are even better as the collections are better than the full first days of all films released in 2013 apart from Yeh Jawaani Hai Deewani and Race 2.

North India was lower comparatively while the Central and Eastern markets have less multiplexes so paid previews don't get as many screenings as the bigger circuits.