'KAHAANI' 'PST'- Congratulate them - Upd. Pg3

KAHAANI & PAAN SINGH TOMAR change the paradigms of marketing a film

March 20, 2012 07:13:16 PM IST Enkayaar, Glamsham Editorial

	KAHAANI	PAAN SINGH TOMAR

Originally posted by: Nitu_TheTwisted

KAHAANI & PAAN SINGH TOMAR change the paradigms of marketing a film

March 20, 2012 07:13:16 PM IST Enkayaar, Glamsham Editorial

Suddenly the industry has woken up to the fact that, the hugely successful filmsKAHAANI and PAAN SINGH TOMAR are films which were not publicised at all, at least one of them, PAAN SINGH TOMAR. While KAHAANI was publicised to some extent, the publicity was relegated to the appearance of Vidya Balan on various television channels a day before the release of the film to talk about KAHAANI. In case of PAAN SINGH TOMAR, till the time the film was released hardly few people were aware about the fact that Tigmanshu Dhulia was making a biopic of the name PAAN SINGH TOMAR. When the name of PST was dropped in conversation, the usual sneer was PST who!

	KAHAANI	PAAN SINGH TOMAR

But the lack of publicity through bombardment of promos has turned out to be a blessing in disguise for both the films as the fans, the aficionados of cinema have done more for publicising both these films and the feeling of goodwill associated with both these films have made them big hits. Both KAHAANI and PAAN SINGH TOMAR has been big hits till date on account of the power packed performance of the lead players in both the films, for KAHAANI it was Vidya Balan while for PST it was Irrfan Khan. For Irrfan Khan, in particular, this new found success has been a sweet reward for the struggle that he has endured in the film industry working his way up from television serials to PAAN SINGH TOMAR and emerged as one of the most bankable faces that industry should be looking for if it wants to experiment with new innovative and realistic content.

CHECK OUT: Vidya's KAHAANI is the biggest hit of year's first quarter

Indeed, it is the content that has emerged as king manifest from the success of both these films, and it is the content which has been publicised by the fans and has been the catalytic factor in bringing the audience back to cinema hall in droves. It goes without saying that both these films have not been carpet bombed on the audience, but as the producers did not have that deep pocket, the number of prints released was limited. Now in the second stage more prints of both the films are being released and for PST there has been a demand from Gulf countries for release of the film.

Buoyed by the success that Vidya Balan has achieved through KAHAANI evenAamir Khan has now expressed the desire to work with her and for Vidya Balan it indeed is a moment to savour as it is endorsement of the performances that she has enacted through THE DIRTY PICTURE and KAHAANI which has made even an Aamir Khan to sit up and take notice. Aamir has expressed the desire to work with Vidya Balan and for content writers it indeed is a challenge to deliver a script that would justify talents of Aamir and Vidya. It indeed would be a shot in the arm for Vidya Balan and further cement her position as one of the most bankable stars at the box office.

Let's only hope that these two successes are not a flash in the pan. Indeed, they would not be, if the industry starts recognizing the writing talent and give them due remuneration as it is given to the performers. The underlining maxim is that it is the content which is the king, and the creator of the king should always be held in high esteem

https://www.glamsham.com/movies/scoops/12/mar/20-news-kahaani-paan-singh-tomar-change-the-paradigms-of-marketing-a-film-031212.asp

Kahaani & Paan Singh Tomar: The box office story continues

Kahaani and Paan Singh Tomar retain their magic on viewers

By now everybody knows that Sujoy Ghosh's Kahaani is a box office success and unless a strong performance emerges in the coming months Vidya Balan is a shoo in for best actress at next year's awards. In these days of instant consumption it is heartening to see a film continuing to do well in its second week. In the first week run, Kahaani netted an impressive Rs.24.1 crore in its first week. In the second weekend Kahaani continued to tell its success story and as of Monday total collections were north of Rs. 38 crore. Not bad for a film made for just Rs. 8 crore.

Now, having praised the collections let Cineswami take this opportunity to point out where the inspiration for the film came from. It's not just one film, but a composite of several. The Italian master Vittorio De Sica made I Girasoli (Sunflower) in 1970 about Sophia Loren who goes from Italy to Russia to search for her missing husband; Stanley Donen's Charade, later remade as The Truth About Charlie by Jonathan Demme both featured a young woman (Audrey Hepburn/Thandie Newton) in a strange city, Paris, and a charming man (Cary Grant/Matt Damon) comes to her aid; and our very own Roja where a woman who can't speak the language (Madhu), searches for her missing husband (Arvind Swamy). To Ghosh's credit he has cleverly melded these storylines and added his own killer twist. More power to him. And to those who say that the pregnant woman in action angle is inspired from Fargo, phooey to them. That tribute was in the brilliant Tamil independent film Mouna Guru.

Meanwhile, Paan Singh Tomar also continues to display strong legs at the box office. Made on a minuscule budget of Rs. 4.5 crore, the film has already collected more than Rs. 12 crore and climbing. The team basks in their success. Siddharth Roy Kapur, CEO, UTV Motion Pictures, said, "Paan Singh Tomar has defied all market expectations and emerged a huge box office success. Great content, superb reviews, incredible word of mouth and a perfectly targeted distribution strategy has played a significant role in the film's success. In the second week of its run, we have gone wider with a release in the Gulf and in 20 additional Tier 2 and 3 cities in India. The success of PST vindicates our long held belief that audiences today are open to new styles of storytelling and new genres of cinema, as long as they are engaged and entertained. At UTV we have consistently kept the faith in new filmmakers and new genres and are thrilled today to see this cinema achieve the sort of commercial success nobody thought possible." Wonder why they released the film with no fanfare then.

Director Tigmanshu Dhulia said, "This story was with me for more than 10 years and now to see the same materialise into a film opening to packed theatres fills me with immense pride. It is a fascinating tale and for the kind of efforts and research gone behind making this film, I am really grateful to each and every one who has made this movie a huge success. As a director, it is very encouraging to see that the audiences are ready to consume films that redefine the general norms of filmmaking."

Irrfan said, "PST was a quest and dream to redefine heroism and entertainment in Hindi cinema, and to be accepted. And the dream came true – it turned into reality. It is deeply gratifying that we could complete Paan Singh Tomar's race. It's a victory of the audience; it's a victory of the new Indian cinema."

https://www.bollywoodlife.com/news-gossip/kahaani-paan-singh-tomar-the-box-office-story-continues/

Originally posted by: minnie.reet

I think Nitu u shld have start a new Topic for each and every article 😉

jokes apart ...

Good movies don't need unnecessarily publicity

Congo to Kahaani and PST ... Loved both movies ... Content is King 👏