Priyadarshan, Sanjay Dutt shoot pro-chick

Priyadarshan is in Mumbai again - but not for the promotion of "Malamaal Weekly". He's shooting an ad supporting the consumption of chicken with Sanjay Dutt, Suniel Shetty and Fardeen Khan.

"This bird flu scare has really hit the poultry business...and so unnecessarily. Like me, Sanju, Suniel and Fardeen believe chicken well cooked is harm free. So I'm shooting an ad with them.

"I believe chicken is the only source of real protein for the common man. This futile fear of chicken has to be driven away. I hope the ad helps."

While in Mumbai Priyan will also be shooting two songs with Govinda and Akshay Kumar for his next feature film "Bhaagam-Bhag". "And then we leave to shoot in London for the film."

Priyan isn't the least worried about "Malaamal Weekly". "So far none of my comedies has failed. Apart from Mumbai it has opened well everywhere.

"I'm not bothered by unflattering reviews. My films have never been given good reviews in Mumbai. I'd get seriously worried about my films the day they're reviewed favourably."