The difference between Heroine and TDP.
Heroine is directed by MB who will make every other frame a ZOMG! moment, and drag out dramatic moments and climaxes, and treat the whole thing with this heavy, serious vibe when it's actually artificial.TDP, I haven't watched, but from the promos and Balaji's history with OUTM, is treated more in a fun, commercial manner.In short, Balaji doesn't try to sell the films as some sort of serious, profound in depth study.
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