How Shah Rukh Khan's Ra.One Will Recover Rs150 Cr

AishMinoz thumbnail
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Posted: 14 years ago
#1
September 19th, 2011 by Komal Nahta

Ra.One is costliest Hindi film ever.

There have been whispers in trade circles that Shah Rukh Khan's reckless spending on Ra.One may cost him dear. Although nobody knows for sure what the budget of the costliest Hindi film actually is, it is estimated that the superstar-producer may have spent around Rs. 125 crore to make the film. If one were to add another Rs. 25 crore as cost of promotion and release, the total investment in the computer graphics-heavy Ra.One would be Rs. 150 crore. Shah Rukh plans to convert the film into 3D.

However, the position is not as grim as is being made out to be by the industry people. Rather, there's every chance that Ra.One will cover its huge cost and, in fact, fetch profits. Here's how:

Ra.One: Projected Overseas Business – Rs. 45 crore

Shah Rukh Khan is the badshah among Bollywood actors in the Overseas circuit. At least ten of his starrers figure in the Top 20 list of Bollywood films in the US and the UK. His last release, My Name Is Khan, crossed the Rs. 35 crore-mark abroad. Given the fact that it would be almost after two years that a Shah Rukh film would be releasing, one can safely estimate the business of Ra.One to increase by 20% over that of MNIK. Besides, Ra.One is being dubbed in German and given King Khan's supreme popularity in Germany, one can safely add another couple of crore rupees to the Overseas business of Ra.One from the German version. Therefore, a figure of Rs. 45 crore seems achievable for Ra.One. We are talking of distributor's share here, not net collection.

The five-day net collection of Ra.One could go up to Rs. 100 or even 110 crore!

Ra.One: Satellite Rights – Rs. 40 crore

It is rumoured that Shah Rukh Khan will be richer by Rs. 40 crore when his deal for satellite rights of Ra.One goes through.

Ra.One: Music Rights – Rs. 7 crore

King Khan couldn't have settled for anything less than Rs.7 crore for the audio rights of his super-hero extravaganza. The figure may be higher than this, but not lower, for sure.

Ra.One: Tamil & Telugu Dubbed Versions' Business – Rs. 1 crore

In the worst case scenario, the 3D and 2D versions of the Tamil and Telugu dubbed versions of Ra.One can be expected to yield a combined share of Rs. 1 crore.

Ra.One: India Theatrical Business – Rs. 70 crore

Since Ra.One will come on the festive occasion of Diwali and will be released on a Wednesday (October 26), the five-day weekend (Oct. 26-30) can be safely expected to be bountiful. On a conservative estimate, the film could net Rs. 90 crore in the five-day weekend. For a net of Rs. 90 crore, the distributor's share would easily amount to Rs. 50 crore. So, this would likely be the share for the first five-day weekend. Add a share of at least Rs. 8 crore for the balance four days and you have Rs. 58 crore at the end of the first week itself. Fetching another Rs. 12 crore in the subsequent weeks should not be a problem for the film. Of course, the five-day net collection of Rs. 90 crore is only an estimation. This figure could go up to Rs. 100 or even 110 crore. In that case, the first weekend's share could go up to Rs. 55 or even 58 crore! If that were to happen, the first week's India share alone could be Rs. 70 crore.

More: Can Ra.One Break Bodyguard's Record?

So, what does the total business figure come to?

Overseas : Rs. 45 crore

Satellite : Rs. 40 crore

Music : Rs. 7 crore

Tamil/Telugu : Rs. 1 crore

India : Rs. 70 crore

Total : Rs. 163 crore

The calculations and estimations reveal that Ra.One may, after all, not be the risky proposal it is assumed to be by the trade people. Only if, God forbid, the film doesn't find acceptance will recovery of the unduly high cost of the film be an impossibility for producer Shah Rukh Khan.

Otherwise, SRK doesn't need to really worry.

http://www.koimoi.com/bollywood-news/how-shah-rukh-khan-s-ra-one-will-recover-its-rs-150-crore/

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fire_gun thumbnail
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Posted: 14 years ago
#2
of course srk will be able to save his skin by satellite rights ..so every film is doing same ..almost every gud star cast film escaped from losses due to satellite rights.. films nowa days scaled hit or flop on the basic of box-office performance..and mr komal nahta who projected this whole article would agree with me because he was the one who told people how nowadays hits and flops r scaled
tomnjerry2 thumbnail
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Posted: 14 years ago
#3
i bet this will be SRK's biggest single screen dominated movie !!! 😛
Keep-------------------Smiling !!!!😊
you2 thumbnail
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Posted: 14 years ago
#4
I like Sharukh..I am not being mean..He will recover personal losses by doing some more stupid ads..dancing at award functions/weddings all of next year..

10-20 crores ka ghata will be easily recovered.Or else he will sign a few more films...
TheRager thumbnail
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Posted: 14 years ago
#5
If Bodyguard could make it so can Ra1.
qwww thumbnail
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Posted: 13 years ago
#6
Have they factored the promotional costs in to the 150Cr budget numbers that have been floating around for ages now ? I dont think celebrities like Lady Gaga and Schumacher come cheap. I hope it works for his sake .
Edited by qwww - 13 years ago
AishMinoz thumbnail
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Posted: 13 years ago
#7

Originally posted by: The_Killer

on every friday...the predictions falls flat...wait for the result itself

d above article z in worse case..If d move fails still it wont affect SRK..

Edited by aiswaryaaa - 13 years ago
66567 thumbnail
Posted: 13 years ago
#8
he might also have to pimp himself out to the likes of Simi Grewal and Malika Arora to recover some of the costs..😆
theprince thumbnail
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Posted: 13 years ago
#9

This doesnt mean anything if the film fail at the BO .Most of the film get the cosr by SR and all these thing but the declare it theatrical BO flop .So we cant say anything until the film release and yes it has the biggest chance to do wonder at the BO .

youknowme thumbnail
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Posted: 13 years ago
#10
Well if what I hear is true he could quite possibly try to make a couple of bucks in the stalls of the men's loo at whatever nightspot is most popular in Mumbai or London.
He'd make more money if he could find his way to the women's loo though...just sayin'
(Sorry Mr. Rampal, not trying to queer your racket here but Mr. Khan would be wise to follow the money 😉)

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