B.O. update: 'Delhi Belly' opens very well

ThatOneGuy

@ThatOneGuy

Sparkler

+ 2

Posted: 14 years ago

B.O. update: 'Delhi Belly' opens very well, 'Bbuddah H.T.B.' starts slow

- By Taran Adarsh, July 1, 2011 - 17:00 IST

The writing was clear on the wall, much before the release of DELHI BELLY and BBUDDAH HOGA TERRA BAAP. It was a foregone conclusion that DELHI BELLY would take a big lead on Friday due to two major factors: Aamir Khan's brand value and smashing music. And that's precisely how the morning and noon show trends were on Friday across India.

DELHI BELLY opened very well across the country [opened at 1200 screens], with the plexes of major centres reporting 70% to 90% occupancy. The opening response at single screens was in 50% to 60% range [at places, lower], which is also a good figure, considering the number of screens this film has opened at. The business seems to be growing rapidly with every show, with the youth patronizing the film in a big way. DELHI BELLY is expected to post excellent numbers on Day 1, while the Saturday and Sunday numbers are expected to be humungous as well, since the reports are fantastic.

As for the economics, DELHI BELLY has cost its makers less than Rs 30 cr [incl P & A] and though the amount is on the higher side, recovering it shouldn't be an issue given the terrific start of the film and also the revenue it is expected to generate from non-theatrical avenues.

As predicted by this writer in the review of the film on Thursday itself, BBUDDAH HOGA TERRA BAAP got badly affected by the omnipotent and unstoppable DELHI BELLY wave all over. The opening numbers of BBUDDAH HOGA TERRA BAAP [which opened at approx 1000 screens] ranged between 15% - 20% - 25%, although a few centres reported better occupancy, especially the single screens in the Hindi heartland. The business will have to multiply furiously from Friday evening onwards if it has to stay afloat at the box-office. The reports are good, but the appreciation needs to translate into numbers.

The advantage with BBUDDAH HOGA TERRA BAAP is its reasonable cost [Rs 21 cr to Rs 22 cr; inclusive of Bachchan Sr and Puri Jagannadh's remuneration and also P & A expenses]. The Satellite Rights and Music Rights have fetched Rs 14.75 cr and the remainder amount has to be recovered from India and Overseas theatrical, Home Video and Digital rights, which shouldn't be an issue. But a good theatrical run is of paramount importance!

Edited by Mihirism - 14 years ago