Bollywood hits its first six during IPL ! Dum Maaro Dum takes a massive opening grossing Rs 11.4 crores across India, US, UK, UAE and Australia/NZ.
In India the film has hit a huge six during IPL season - a box office of Rs 6.2 crores net including paid previews which is the 2nd highest opening day for any Bollywood film this year. The positive word of mouth on the film has seen evening shows fueling the box office growth.
Compared to the films released in 2011 Dum Maaro Dum has opened only behind Yamla Pagla Deewana. And the film has had the 3rd biggest opening in North India after Yamla Pagla Deewana and Thank You. The film also enjoys the biggest Opening in the South market for any Hindi film this year. In fact in Mysore the film has registered double the box office of any other Bollywood film released in 2011.
Rohan Sippy's "Dum Maaro Dum" may have been in the news for the wrong reasons, but the Abhishek Bachchan-starrer amassed Rs.6.2 crore in India on its opening day itself. The director is overjoyed with the response especially since the movie faced competition from the ongoing Indian Premier League (IPL).
"It's a very good start! We have got an exceptional response from the south, especially from Hyderabad. And of course metro cities like Mumbai, Delhi, Kolkata and Bangalore have given a positive feedback and good footfalls too. I am glad amid Sachin and Dhoni … we have been able to hit one of our own sixes!" Sippy told IANS over phone from Mumbai.
Made at a budget of approximately Rs.20 crore, the film released Friday in 20 countries at 350 international locations and at 1,000 theatres and multiplexes throughout India.
Sippy is confident the movie will bring good returns over the first weekend as it has grossed Rs.11.4 crore across India, US, Britain, UAE and Australia on its opening day itself.
"It is a little early to start predicting figures, but we are sure the movie will get good word of mouth publicity and will continue getting a good audience through Saturday and Sunday. Till then, we are waiting and watching!" he said.
The multi-starrer, which also features Bipasha Basu, Prateik Babbar, Aditya Pancholi and Telugu actor Rana Daggubati, is a thriller which revolves around drugs, sex and violence. The movie garnered a lot of publicity prior to its release, due to objections that it portrays Goa and its people in bad light.
Rohan Sippy works the magic again with this suspense drama thriller that has caught the imagination of the movie going audiences who were looking for a masala entertainer. The film has opened to an overwhelming thumbs up from the audiences and rave reviews:
BollySpice: 3 stars - Awesome performances, great visuals, a thought out story and easy to understand screenplay and Abhishek
FILM FARE : 4 stars - Movie mein hai Dum...
TIMES OF INDIA – 3 stars - A Compelling Watch, Complete Paisa Vasool
OYE 104.8 FM - 4 stars - One of the most 'dumdaar' films of recent times!
93.5 RED FM - 3 stars - Missing this film could be 'injurious' to health!
INDIA TODAY – 3 stars - Edgy… Elegiac -a stylish thriller written as smartly as it is directed.
Alok Tandon CEO INOX says, "Dum Maaro Dum has had a very good opening as we expected. The movie is appealing to a cross section of audiences across the country and in spite of IPL we have seen an increase in footfalls leading to a big jump in the box office across our plexes. We are positive the pace will continue in the coming week."
"The capital has given DMD a superb opening! Across Delhi shows picked up during the course of the day with evening shows running houseful" says Sanjay Ghai – Mukta Arts, distributor for Delhi/ UP/ East Punjab.
The exhibitors are quite bullish on the performance of the film. With the strong word of mouth supporting the film, this number is only expected to grow.
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